Meet Elin Palmgren, a talented artist and entrepreneur whose passion for painting led her to create a unique blend of Japandi-inspired artworks. With a background in teaching and a love for interior design, Elin discovered her calling as an artist a few years ago and hasn't looked back since. Through her gallery, Galleri P, she not only showcases her own creations but also curates a space that embodies the essence of calmness and harmony, reflecting her deep connection to the Japandi aesthetic. In this interview, Elin shares insights into her artistic journey, the challenges of managing an art gallery, staying inspired amidst doubt, and the transformative power of art in finding peace and joy.

Can you share a bit about your personal journey as an artist and how you discovered your passion for painting?

I’ve always loved being creative and I have been drawing and painting for as long as I can remember. However, it wasn’t until a few years ago that I realized that this could be more than just a hobby. I started sharing my artwork through social media and noticed that more people started following along in my journey. Today, I have thousands of followers and I combine my two biggest interests in my business - interior design and painting. When I paint, I get tunnel vision and everything else fades. I go into a bubble where I can just let go of all my frustration and anxiety, which has saved me through my hardest times in life. I really feel like this is my calling.

What are some of the biggest challenges you've faced in pursuing your artistry and managing your art gallery?

I think my biggest challenge has been balancing my artistry with the rest of my life and still keeping it fun. Aside from my business I work as a teacher. I think the most important thing when taking your artistry from a hobby to a profession is not losing the freedom in your creativity. Making art to me is feeling free and letting creativity lead you rather than letting sales and other people’s opinions take over.

How do you navigate the balance between running Galleri P and focusing on your own artistic creations?

I try to think of the gallery as an extension of my own artistry. When we don’t have any other artists exhibiting at Galleri P, we’re using it as our own studio. I absolutely love having a place of my own where I can just let everything else go and slip into my creative bubble for a while.

Could you describe a particularly memorable moment or milestone in your career so far?

I think my biggest milestone so far in my career is being featured in Vogue, that’s something I could’ve never predicted a few years ago! Also, having my very first sale, that’s a moment I will always remember!

What advice would you give to aspiring artists who are just starting out or facing similar challenges?

Never give up and do what makes YOU happy! People will always have opinions, especially in such a subjective field as art, but as long as you do what brings you joy, that’s all that matters. The right people will come to you if you stick to it.

How do you stay inspired and motivated in your creative process, especially during times of doubt or frustration?

I think frustration is part of the process. I believe every artist has their ups and downs, and at least for me, every painting has its ”ugly stage” before it falls into place. I try to always follow my intuition and paint what feels good in the moment, and just trust the process.

What role do you think art plays in creating a sense of calmness and harmony, both for the artist and the audience?

Creating a sense of calmness and harmony is actually the main goal with my art, so I think it plays a really important role. When I paint, my mind calms down, and I want my artwork to give the spectator that same feeling.

As someone with a keen interest in Japandi interior, how do you integrate this aesthetic into your artwork and gallery space?

Japandi is the style where the clean lines and simplicity of Scandinavian design meet the calmness and natural aesthetic of Japanese design. My artwork is infused with these elements, through calm and smooth transitions and muted colours. In my art, I play with the element of light, which gives each piece a dynamic that makes it a great conversation starter and statement piece without losing touch with the stillness and harmony of the japandi spirit.

Sometimes your eyes are still staring.

And your voice is still telling.

It feels like yesterday sometimes.

The moment you said I love you.

Then you took it back

Beginning to hate remembering us in the morning sunlight, tucked into each other and me wishing you would let me keep your shirt.

Now there is nothing.

But these words.

Traveling alone can seem like the scariest thing in the world. Setting off somewhere on your own, somewhere you’ve never been before, is by no means easy. In fact, it can be quite uncomfortable.

However, solo travel can be an incredible way to get to know yourself better. It can help you overcome all kinds of fears and unlock your fullest potential. Here’s what it has taught me.

I Am Not As Awkward As I Thought

Before I started traveling on my own, I saw myself as a socially anxious, shy, awkward person who didn’t know how to talk to people. I have since discovered that most of that is not true.

Traveling alone is a great way to gain confidence in yourself. Since there’s no one to rely on for anything, you’ll have to brave the world sooner or later. Talking to strangers, often in languages neither of us speaks perfectly, has shown me that I don’t have to be so afraid of what others will think of me. Most people are friendly and think of themselves as awkward too, in fact.

The World Is a Really Small Place

While the Earth is huge, distances are much smaller than ever before. You can easily find a cheap flight to practically any destination. You can find yourself on the other end of the globe in less than a day, with a good connection.

This opens you up to infinite ability. There is nothing holding you back but yourself. No matter what you dream of, you can do it. All you need is a bit of courage. Traveling alone can very quickly make you aware of this fact.

Fear Can Only Be Overcome by Doing

If you are an anxious lass like me, you’ll understand just how difficult it can be to do the simplest of things. Especially if you’ve never done it before.

Solo travel has taught me that the only way to overcome the fear of doing something is doing it, despite the fear. The longer we put something off, the worse it will be. Our thoughts will turn it into something practically insurmountable, and we’ll struggle even more.

When you travel alone, doing uncomfortable things becomes routine. And they very quickly stop being uncomfortable, and turn into a part of everyday life.

Time Spent Alone Is Precious

Most people imagine traveling alone as being completely alone. The truth is, you are only ever as alone as you want to be when solo traveling.

There are hundreds of other people doing the exact same things, at the same place. You can connect with them online or in person, and always have as much company as you want to.

You will also always be exposed to other people, whether in shops, in restaurants or on the street. You won’t be alone.

What I have learned, however, is that being alone is something we all need. Whether that’s at home or while visiting a new destination, we all need some time with our own thoughts and feelings, uninterrupted. Try to make some time in your weekly schedule to sit with yourself without distractions. It can be great for your mental health.

Life Is What You Make It

Ultimately, the most important lesson solo travel has taught me is that life will be whatever you make of it. If you want to see the world and set foot in every country on the planet, you can. If you want to live a slow, small life in your hometown, you can do that too.

The only limitations that truly exist in the world are the ones we impose on our own way of thinking. Traveling alone will give you the confidence to believe in yourself. It will show you that what others think of you matters but very little. It will help you shed a lot of fear, especially the kinds centered around uncertainty.

Whatever you have always dreamed about is right there, waiting for you. You just need to make an effort to reach for it.

Wrapping Up

If you want to start traveling alone, take it one step at a time. Go on a one-day trip to a local destination you’ve already visited. Work your way up to a local overnight stay. Once you have a bit of solo mileage under your belt, you can take yourself across the globe on your own.

I fall down and down the abyss
Until my lungs can not produce a scream,
And my eyes can’t shed a tear,
Oh Alice, What's a Nice Kid Like You Doing
in a Place Like This?
Where the rabbits are not who they seem,
They trick you,
And the mad hatter becomes relatable,
Empathetic,
Nurturing.
A reflection
In a world of holographic illusion,
If I pinch my skin, why am I still here?
If I hold down a candle, how am I still
dreaming?
A surreal world
Or a dream of blur?

11 April, 2023
Monaco

We forget as we grow old how much the young don’t know yet. We take our lessons learned over a lifetime of hits and misses for granted. We think that what is plain for us to see in the rearview mirror of our advanced age, sits clearly through the windshield of those much younger than ourselves. I forget sometimes that my own sons know 22 and 26 things, whereas I know 66 of them. One of those millions of Instagram (IG) soundbites we are so fond of today, brought me back to a time forty years ago when I learned how to eat in restaurants all by my lonesome. The post read, “People who can eat alone in restaurants can literally do anything in the world.” My comment in reply was, “LOL! Well since I’ve been doing it for four decades, I guess so!” I do random things like this all day on IG because I’ve elevated wasting time on social media in discourse with perfect strangers to an art form. Rarely does one get much of a reaction. After all, no one reads anymore. We just write and write and write on social media, whether we are truly up to the task or not. This comment of mine, however, got over twenty of those nifty Instagram hearts, the Facebook equivalent of a thumbs up. Odd, I thought, that so many responded to this. I mean, eating alone in a restaurant is not splitting the atom, after all. Furthermore, in today’s world, is it truly possible to eat alone in a restaurant? One always has their 327 Facebooks friends and Instagram followers with them. Can that really be thought of as dining for one?

My mind drifted to how exactly this social media sanctioned talent of mine came to be. I remembered the very first time I did it; Salerno’s Italian restaurant in Queens, circa 1983. It was my favorite restaurant back then. Close to home and even closer to the best baked clams ever to grace a white clothed table. When one is 26 years old and not even remotely fit to deal with an abusive first husband, one looks for places of refuge if only for an hour or two. Salerno’s became just that place for me back then. I was so nervous the first time I entered, as if every waiter knew what I was running from. I forced myself to sit, knowing that this temporary place of peace would fortify me for the long night ahead. At first I fidgeted between the reading of the menu and the arrival of the food, then a sense of safety and tranquility replaced embarrassment and fear. Each week, I took to doing that simple saving task, savoring my quiet time amidst the red faux leather booths and green fake foliage. I didn’t stop there. Why settle for an hour or so of freedom?

I began to go to movies alone during the day. It was another first solo venture I never thought I would have to brave. It was easier in the daylight. The theaters were mostly empty and I could settle comfortably in my seat and pretend I was anywhere but where I was, physically and emotionally. It was not long after, about a year or so, that I traded this temporary life of solace and peacefulness for a permanent one. We moved from our rental in Queens, New York to the second-floor apartment above my family in the Bronx. That fortuitous change led to an even more monumental one; my shackles of pain were sledgehammered through by two of the most fearsome sisters a girl could ever have. Out he went, once and for all. I’m one of the lucky ones, I guess.

Today, I still eat in restaurants alone. I don’t mind it a bit. I still prefer going to the movies all by myself, mostly because I’m a chatterbox and I don’t want me to distract me if someone else is along. So, to that Instagram poster that started all this ruminating for me, perhaps you are not far off the mark. Perhaps, I can do anything, like fiercely find my way out of an abysmal marital situation, or, like being undeterred when the search for two tickets to see a new musician last week yielded only one. I gave it no second thought and bought the last ticket, complete with a meet and greet with the artist beforehand. Nowadays, my tables for one are set by necessity or desire, sometimes both. I can see, though, how daunting they can be for young adults posting these kinds of things who are just beginning life’s navigation. It’s helpful to leave these lessons of ours learned long ago as signposts for them along their way. One never knows when one’s past foray into dining solitude will give someone the courage to sit at their own future table for one.

In a world where women often navigate through myriad challenges, finding solace in creativity can be a transformative experience. My name is Rehana and I am the creator of RAZIN ✨ a platform dedicated to celebrating the magic of art, poetry, and self-growth. My journey with RAZIN began as a tribute to my father Nizar, whose strong love for me continue to guide me every day.

Growing up in a multicultural household, I was exposed to diverse perspectives and experiences. My father Nizar and I have always been incredibly similar in the way that we live life as brave free spirits but we were both also really stubborn, which is probably why we fought a lot. Nevertheless, he was and will always be my favorite person in this whole world. His name, a constant reminder of his magical presence, became the inspiration behind RAZIN. Through RAZIN, I pay homage to my father’s legacy by embracing the power of art and poetry to heal and inspire.

My journey with RAZIN is intertwined with my personal struggles and triumphs. As a woman of Indian heritage, raised in a Muslim household in Portugal and later making Australia my home, I have encountered unique challenges. Despite the inherent struggles, I found refuge in creativity, using art and poetry as vehicles for self-expression and empowerment.

Losing my father was a profound and deeply personal experience. In the midst of grief, I turned to art and poetry as a means of catharsis and healing. Each stroke of the brush and every word I wrote became a testament to my resilience and inner strength. Through RAZIN, I invite others to embark on their own journey of self-discovery and healing through creativity.

RAZIN is more than just a platform; it is a community of like-minded individuals who seek solace and inspiration through art and poetry. By sharing my story and experiences, I aim to empower others to embrace their uniqueness and find strength in vulnerability. Together, we celebrate the beauty of diversity and the transformative power of creativity.

Reflecting on my journey with RAZIN, I’m reminded of a deeply personal piece of poetry I wrote about losing my father, titled “Saudade.” In Portuguese culture, the word “saudade” encapsulates a complex mix of emotions - longing, nostalgia, and melancholy - that cannot be fully translated into any other language. This poem delves into the raw emotions of grief, resilience, and the enduring bond between a father and daughter. It speaks to the universal experience of loss and the profound impact it leaves on our lives. I hope it resonates with you 🧡

SAUDADE

..Will you be sad when I’m gone?..

‘What an odd question’ she thinks

How will she tell him that he will go
Too soon
Too quickly

The heartbreak
The blood

How will she tell him that she will spend
Countless
Countless
Sleepless nights
On the bathroom floor
Begging
For him to come back
Please
Please
Please come back

How will she tell him that he will never come back
Because he went
So soon
So quickly

So much heartbreak
So much blood

How will she tell him that even now, 10 years in, she has to force herself to get up and to keep walking?
Because she knows
She knows that if she sits on that floor
Once more
She might never be able to stop crying
She might never be able to get up
And that scares her
It scares her so much.

But she’s only 15 now
She can’t tell him
Because
She doesn’t know any of this
No one does.

..Will you be sad when I’m gone?..

‘What an odd question’ she thinks
She loves him so much
He’s also just so annoying sometimes
She can see his insecurities
And it’s almost like a mirror
To herself
To her own insecurities
But she’s a teenager
She likes to show she’s strong
She knows it all
She doesn’t like to show vulnerability
None of them do

And still..
‘What an odd question’ she thinks
Does he not know that him being gone would be the worst that could ever happen to her?
Does he not know that he’s the person that she loves the most in the whole world?
That she needs
His hugs
His love
Like she needs air?
How can he be insecure about this?
How can he not know?

..Focus
You’re strong
You know everything..

..So?
Will you be sad when I’m gone?..

She looks at him and lets out a little dismissive laugh.

Of course I will Daddy. Of course I will.

https://www.instagram.com/p/C2tgF8aLH7y/?igsh=Z2I5NWl6cm1kdjJt

In this captivating interview, we delve into the personal journey of S. Salazar, poet and explorer of cultural identity. From childhood poetry projects to navigating the complexities of family heritage, this individual shares their heartfelt experiences and challenges in reclaiming their Puerto Rican roots. Through their introspective exploration, they unravel the emotional terrain of disenfranchised grief, the empowering discovery of diasporic identity, and the transformative power of poetry in preserving family stories. Join us as we uncover the legacy this poet hopes to leave through their work, offering a message of embracing the beautiful complexities that shape our identities.

Can you share a pivotal moment or memory that ignited your journey into poetry and exploring your heritage? I've loved poetry since the 7th grade. I was assigned to create a poetry book project, where we got to write and illustrate our work ourselves. I remember typing and formatting haikus, blank verse, free verse, sonnets, and everything under the sun. I cut them with crimpy scissors and pasted my poems to neon construction paper, all bound with yarn. For my heritage, it's a more complicated story. I've always had deep-rooted questions about mis abuelos' wedding photo, which sat on my dad's dresser for my whole life. I'd ask about them, get some vague response, and then continue on with my life. My dad would tell me we were Puerto Rican, but as a kid, I didn't really know what that meant and didn't know to ask. As I got into my teens, I remember going on a college campus trip for a week with people all around the state. I was roomed with three Latinx students, which I was really excited about-- maybe they were Puerto Rican too. I was the only roommate that didn't speak Spanish or Spanglish. They didn't try to include me into any of their conversations, and when I tried to be friends, my attempts were brushed off. Even though I couldn't speak Spanish, I could speak side-eyed glances, whispers, and giggles; I'm fluent in being an outsider. From that moment on, I wanted to learn more about my heritage, try to learn Spanish, and find a community of people like me, who weren't 100% one thing or the other. However, none of those opportunities or communities existed where I lived. My high school didn't even offer Spanish class. It took until college to really get into the exploration piece, and it took a few years after to marry the exploration to the poetry. 

What were some of the challenges you faced while delving into your family history and cultural identity, and how did you overcome them? One of the primary challenges was lack of documentation. My best friend at the time shared her Ancestry information with me-- she could trace her family's heritage back through the 1400s. I was shocked and amazed and hopeful: maybe I can learn more about mis abuelos in that way, as my dad had no clue about where his family had come from before Puerto Rico, and Abuelo in particular told people several different answers about where his family was from. It seems Abuelo wanted to live and die a mystery. That sentiment creeped into all my exploration: Abuela's ancestry went back to the late 1700s, and Abuelo's didn't go back at all. I tried to overcome this by reaching out to my family. I didn't just want to ask them questions, I wanted to build relationships with them because I'd never met them before. When I introduced myself, some of them didn't want a relationship with me. Some tried, and as soon as I asked them about mis abuelos, they shut me out. Geographically, I had no access to Latinx communities, nor did I know about diaspora communities (or the term "diaspora" itself). It wasn't until the pandemic where I found the online Latinx writing community of Alegria Publishing. I sat in on a session to see what the writing community was like with them, and I vividly remember telling company founder and maestra Davina Ferreira "I'm not Latina enough to be in this group. I don't want to impose on a space that might take away opportunities from others." She reassured me that I was certainly Latina enough, and from then on, I'd finally found my Latinx AND diaspora community. I learned about diaspora, started learning and speaking Spanish in class, and used my education in language arts to help support and amplify emerging Latinx authors. It was a beautiful relationship where everyone in the community contributed and received what they needed.

Your book, "Raíces, Relics, and Other Ghosts," is deeply personal. How did you navigate the emotional terrain of exploring your family's stories and your own sense of identity? The whole writing process was incredibly emotional. The only way I could navigate the emotional territory was to pace myself. When I learned something new, especially when it involved trauma, abuse, alcoholism, or conflicting/nonexistent information, I had to take a step back. I spent many hours of "writing" walking the path by my house, crying and/or journaling while listening to the creek swell and the black birds warble. When emotions disconnected me from my world or spiraled me into grieving things outside of my control, I connected with nature and movement to bring myself back. Some great poems came out of this process too.

What lessons did you learn about yourself and your heritage through the process of writing this book? The number one thing I learned about my heritage through the writing of this book (and the finding of community) is that heritage, and in turn our identities, are not a monolith. The color of our skin, the texture of our hair, the fluency of our language(s) do not mean we are one thing or another. Diaspora is not a bad word, being of mixed race or mixed ethnicity is not a matter of "not enough" of one or another. Knowing about diaspora, including reading books like mine that explore the experiences of people living in diaspora, is so empowering and relatable, even for readers outside of the Latinx diaspora. Tangibly, what I learned about myself is that I have a large and supportive family, and while some are caged by the pain of their upbringings, that many of my family members want relationships. They don't want to be apart because of what happened Abuelo and Abuela. Intangibly, I learned that I'm a mixed-Puerto Rican, and that the definition of this is an ever-growing and ever-evolving version of myself that continues to claim what I can and accept what is lost forever. When people tell me "You're not Latina," which I've been told many times, I have the confidence to brush that off because I know who I am. 

Could you speak to the concept of "diasporic identity" and how it informs your work? How do you see it reflected in your poetry? Diasporic identity when a person's identity is impacted by the "battle" between where they live now and where their origins lie. Diaspora is the term used to describe groups of people who have been displaced (purposefully or by war, famine, genocide, etc.) from their contry/ethnicity of origin. Both of mis abuelos died before I was born, and they were my nearest connection to Puerto Rico. My dad was displaced from mis abuelos when he was a child, so he didn't have the opportunity to learn his culture, language, or traditions from them. This leaves me with very little knowledge about my Puerto Rican heritage. This is diaspora. The feelings of loss, and the sheer permanence of some of that loss, is the diaspora identity. I grew up not knowing, and no matter how much growing and learning I do, I will never know certain things. This impacts my identity because I feel like parts of me are missing, and some of these things literally went to the grave with mis abuelos. They are gone forever. Like me, my future children will grow up feeling this same sense of confusion and loss. For people knowing the feeling of diaspora, grief informs identity to some degree. For me personally, I feel this deeply, and what better place to put deep, conflicting, grieving thoughts than in poetry? 

In your experience, what role does poetry play in reclaiming cultural roots and preserving family stories? Poetry is generally short-form. This is a great format to share challenging, heavy, and painful stories, as to not overwhelm a reader and to offer frequent pauses between poems to digest the stories. That's one reason I chose poetry. Poetry also allows the exploration of several themes and sub-themes that can be laced together more easily in a poetry collection than a novel, with a level of distance (speakers in poetry are a bit more distant than a fully formed character in a novel) that can protect my family while being as honest about our story as possible. In this sense, poetry has given my family a space to finally put our authentic stories. Ancestry contains Abuela, but not Abuelo. My dad faintly remembers either of them. My aunts and uncles can't or won't share much with anyone. What they know will likely go to the grave with them. What my collection has done for me and given me the ability to honor and memorialize these people, problematic and beautiful, when no one else will. It has allowed me to gift these stories to my cousins and siblings. They read the book and say, "I never heard that story before! It reminds me of when Abuela _________." It opens the doors to future dialogue, stronger connections, and more opportunity to memorialize mis abuelos. My family has been disconnected for almost 30 years, and because of this book and the conversations I started, that won't have to happen again. 

What advice would you give to others who may be grappling with similar feelings of cultural disconnection or longing to understand their heritage? The advice I'd give others is to read. Diaspora is a big topic right now. The emergence and prevalence of this term is getting authors to talk about this more opening and vulnerably. Outside of poetry even, there are so many beautiful works about diaspora that make people feel heard. My other piece of advice would be to seek community online. Libraries, literary presses, community centers, museums, etc. all have in-person and online groups that allow people living in diaspora to connect. Online is especially important for people living in rural areas.

You mentioned "disenfranchised grief" as a theme in your work. How did you approach writing about this often-overlooked aspect of grieving, and what do you hope readers will take away from it? Initially, I didn't know about this term. I felt frustrated writing about this existential grief I was feeling but couldn't justify the same way as other forms of grief like losing a parent or spouse. I researched and eventually found the term "disenfranchised grief," the process of grieving a nontraditional relationship (such as a relationship you never had with a family member). Once I learned about disenfranchised grief, I knew I needed to share it with my readers because I know other people feel this but can't name it, and naming something is the first step of reclaiming and/or accepting something. I want to empower my readers in this way. This urgency to share is what created "The Nature of Grief," the opening poem in the collection.

How has your understanding of your Puerto Rican heritage evolved through the creation of this book, and how do you plan to pass on this knowledge to future generations? My understanding of Puerto Rican heritage has changed because I don't see it as dreamy as I used to. Puerto Rico has a long, painful story of colonization, one that is still being written as I type this. The traditions I've learned about have all been deeply impacted by colonization. This makes me step back to honor, but not glorify, Puerto Rico as many Americans do. Because of the learning I've done, I'm most excited to advocate for Puerto Rican rights and to amplify Puerto Ricans who are living on the island and fighting for sovereignty. Similar to a previous answer, due to the colonization of Puerto Rico, as well as many other Latin American nations, Latinx people aren't just one thing or another. My understanding of my heritage is, again, not being a monolith. For my future generations, their knowledge and practice of Puerto Rican heritage will be passed on with other aspects of my upbringing and other parts of my heritage: beautiful, messy, complicated, unsure, or otherwise. My children and grandchildren will be able to say, without question mark, "I'm mixed Puerto Rican," something I wasn't able to do for decades.

What message or legacy do you hope to leave through your poetry and exploration of cultural identity? Through my poetry and exploration of cultural identity, I want to leave the message of: growing into what we can reclaim and accepting what we cannot is a painful and messy process, but it is entirely worth spending the rest of our lives trying to do. Our pasts, families, and stories are equal parts beautiful and broken, and it's all of these things that make us who we are. It's best we learn to thank them for their lessons, good, bad, or otherwise, so we can be most holistically and authentically ourselves. 

Signed copy with book swag from ME: https://forms.gle/Pg7wfJcAaqU7KS579

Socials: @writessalazar on SubStack, TikTok, Instagram, Threads, Twitter/X, and Facebook.

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S. Salazar (@writessalazar) • Instagram photos and videos

Website: https://www.writessalazar.com/

Meet Siria, a passionate and dedicated portrait and fashion photographer based in Cardiff, Wales. With a strong background in fine arts and a deep-rooted desire to support emerging artists, Siria's journey in the photography industry has been marked by resilience, creativity, and a commitment to staying true to her vision. From collaborating with musicians like Mali Haf and Mari Mathias to co-founding VAINE Magazine during the pandemic, Siria's work not only captures captivating images but also contributes to the flourishing creative community in Cardiff and beyond. Join us as we delve into Siria's experiences, challenges, and inspiring insights on navigating the photography scene and nurturing a thriving career in the arts.

What motivated you to start Siria Ferrer Photography and how has your vision evolved since its inception? 

I've always known that I wanted to dedicate myself to helping others. It's just part of who I am, I suppose. 

Growing up, my parents always encouraged me to explore my creativity and follow my path in the arts. Both of them are self-employed, so I've always been close to the idea of being my own boss. Honestly, I can't imagine doing things any other way. 

When I realised I wanted to pursue a career in photography, I envisioned myself working as a fashion photographer - that was the dream. But as I progressed in my photography journey, I discovered my true passion: collaborating with other artists to enhance their creative careers. 

Getting commissions marked the point where I realised I could actually make a living from photography. When you see something you've long envisioned becoming a reality, it boosts your confidence and drives you to keep growing. 

My determination has helped me reach my goals and brought me to where I am today. My vision has evolved into a more realistic perspective. Initially, I romanticised the idea of my dream job – being a famous fashion photographer, travelling the world, and so on. And while those aspirations are still there, they've shifted. I still want to travel and be recognised for my talent, but above all, I want to find happiness in what I do and stay true to my values. I don't need to be in the spotlight to feel fulfilled. In fact, I feel fulfilled right now, knowing that I still have much to learn, improve, and achieve.

As a photographer based in Cardiff, United Kingdom, how does your environment influence your creative process and the subjects you choose to photograph? 

Cardiff serves as the perfect canvas for my artistic journey. Despite its size, it pulsates with creativity, particularly in music, surpassing even the vibrant scenes I encountered in Spain. 

The supportive feeling of the creative industry here fuels my motivation, as I feel valued for my work and can very easily connect with fellow artists in this close-knit community. Striving to support Welsh-language musicians and artists, such as Mari Mathias and Mali Haf, and MOBO musicians like Adjua, among others, further enriches my experience, and is an example of the cultural diversity that permeates the city. 

However, freelance photography, much like other creative pursuits, can feel isolating at times. Cardiff is a particularly rainy city - it was named the wettest city in the UK in 2021(which is quite something!) and while I relish the solitude of rainy days spent working from home, I recognise the importance of changing scenery to invigorate my creative process. 

Cafes and public spaces, like Chapter Arts Centre – my go-to meeting headquarters – offer an inspiring backdrop for my work. Surrounded by fellow artists, I am filled with inspiration, sparking new ideas and forging connections. Ffotogallery, a small yet impactful gallery where I occasionally work, has also proven fruitful in fostering creativity and expanding my network. 

In essence, Cardiff has provided me with the ideal environment for both creative and professional growth, nurturing my passion and shaping my artistic vision. 

Img. 1: Jerono Turgo @jeronoturgo 

Img. 2: Mari Mathias @marimathiasmusic_ 

Img. 3: Mali Haf @malihahahaf

What have been some of the biggest challenges you've faced in establishing and growing your photography business? 

Establishing myself as a freelance photographer has been a challenging journey, marked by self-doubt and negative thoughts. In today's competitive world, exacerbated by social media, comparisons are inevitable, adding to the pressure I place on myself. Perfectionism has often hindered my progress, as has the struggle for financial independence, which left me feeling like a burden to those who supported me, pushing me to apply for jobs I didn't truly want. 

Navigating through these challenges isn't easy. Societal expectations and self-imposed limitations often threaten to derail one's aspirations. Before moving to the UK from Valencia, Spain, where I hoped to find photography opportunities after completing my MA, I found myself stuck. The creative sector in Spain felt exclusive and overly competitive, leading to dwindling hopes of a photography career. 

However, relocating to Wales proved transformative. While initially daunting, I gradually gained confidence in presenting myself as a freelance photographer and directing models in English. With growing confidence, attracting new clients and marketing myself became more natural. 

Ultimately, the biggest challenge I've faced in my career has been battling my inner demons, overcoming self-doubt, and addressing insecurities. Yet, with each hurdle overcome, I've grown stronger and more resilient. 

How do you approach collaborations with other creatives to create compelling images that help them stand out? 

I thoroughly enjoy collaborating with fellow creatives, which is one reason why I've specialised in creative portrait and fashion photography. While my main clientele consists of musicians, I also work closely with a diverse range of artists, including authors, painters, and actors. Their familiarity with being in front of cameras and unique styles make my job easier, as I draw inspiration from their individuality to add my personal touch. 

Each project presents a fresh canvas to explore ideas and bring them to life collaboratively. From understanding their brief to creating mood boards; planning locations and outfits, teamwork is integral to the process. I utilise my own styles and techniques to make unique images tailored to each client's vision. 

In this profession, teamwork is paramount. While technical skills are important, the ability to work effectively with others is equally crucial. Embracing teamwork allows ideas to flourish and helps elevate the quality of our work. 

BTS photos from one of my latest photoshoots with the cellist Samantha Drees taken by Sion Dawson, at Fonmon Castle. @scello12 @siondawson @fonmoncastle

You mentioned being the creative director of VAINE MAGAZINE. Can you tell us more about this role and how it complements your work as a photographer? 

VAINE emerged from the frustration and sense of undervaluation shared by emerging artists, including ourselves. Co-founded during the pandemic with my partner, Dom Thomas, we identified the necessity for a platform dedicated to supporting and showcasing the work of early-career creatives. Drawing from our personal experiences of feeling undervalued by publications, and fortified by my partner's journalistic and literary background alongside my own design skills and fine arts expertise, we embarked on creating a space devoted to celebrating emerging art. 

In my role as creative director, I undertake a diverse range of responsibilities. From managing a team of volunteers to crafting pages, layouts, and illustrations, I am intricately involved in all aspects of VAINE's operations. Moreover, I oversee social media and marketing initiatives to enhance the platform's visibility and success. This journey as the Creative Director of VAINE Magazine has honed my problem-solving abilities, adeptness at meeting tight deadlines, and organisational skills, all of which I now apply to my freelance photography work. 

VAINE has afforded me the opportunity to engage in what I love most: assisting other emerging artists in showcasing their work. Featuring another photographer's work has been a longstanding goal of mine since the project's inception, with aspirations for a full editorial section in the future. 

Furthermore, VAINE has consistently served as a nexus for art and literature, fostering a community of creatives from whom I continually learn and draw inspiration. 

Photo of Dom and I, at the Ffotogallery PhotoBook and Magazines fair, April 2023.

What do you think sets your photography style apart from others in the industry? 

Coming from a fine arts background, I approach photography not as a technical endeavour, but as a form of creative expression. For me, photography transcends being a mere tool - it is an art form through which I convey my perspective of the world to others. 

I relish in experimentation, constantly seeking new approaches to photographing subjects. In my mind, the essence of 'photography', derived from its Latin roots meaning 'painting with light', underscores my creative process. Thus, I continually explore innovative ways to utilise light, transforming it to produce diverse effects. 

Lockdown profoundly influenced my photographic journey, providing ample opportunity for experimentation during periods of confinement. Engaging in activities such as manipulating objects, experimenting with light effects, and even featuring myself as a subject in front of the lens, has enabled me to develop and define my unique style, which I now apply to my portrait photography. 

Irene, June 2023. 

How do you balance your creative vision with the needs and expectations of your clients? 

Balancing my creative vision with the needs and expectations of my clients is a crucial aspect of my approach to photography. Firstly, I ensure open communication with clients to understand their objectives, preferences, and any specific requirements they may have. By listening attentively to their ideas and feedback, I gain valuable insights into their vision for the project. 

Every project is different, some are more creative than others, but I always try to bring a little bit of myself to every project. While staying true to my artistic style and vision, I remain flexible and adaptable, incorporating client input to tailor my approach accordingly. I strive to find a harmonious blend between my creative instincts and the desires of my clients, aiming to exceed their expectations while producing work that aligns with my artistic ethos. By fostering a collaborative atmosphere, I ensure that both my vision and the client's objectives are respected, resulting in a final product that satisfies both parties.

Can you share a particularly memorable or rewarding project you've worked on and what made it stand out to you? 

Last year's collaboration with Da-Ti Clothing on 'The Discarded' stands out as a milestone project for me. It was my first major editorial venture, surpassing all expectations. 'The Discarded' is set to feature in an upcoming issue of VAINE Magazine, centred around the theme of Discarded Ideas, providing a platform for repurposing old works into new creations. 

Led by local Welsh brand Da-Ti, the project involved a talented team of creatives, including stylist Yousra Esladig, MUA Anisa Yusuf, and jewellery brand Ambar Collections by Eugenia Marin. Models Adjua and Gillie, local musicians from Cardiff, contributed their talent, while fashion promotion students Poppy Grace and Shannon Chloe provided invaluable assistance. 

More than just a fashion editorial, 'The Discarded' aims to spark a dialogue about sustainability in fashion. It explores the intersection of fashion and environmental consciousness, advocating for a more sustainable approach to clothing consumption. By revitalising discarded garments, the project highlights the transformative power of creativity in addressing environmental challenges within the fashion industry. 

This project enabled me to forge new connections within the industry by collaborating with established creatives, and it also led to opportunities with new clients. It significantly raised my profile within the Cardiff scene. 


Full Team Credits: 

Photography and Creative Direction: @siriaferrerphoto_ 

Styling: Yousra Esladig @styled_by_yousra 

Wardrobe: @daticlothing 

Jewellery: @ambarcollections_ 

MakeUp: Anisa Yusuf @beaut.yymua

Models: Gillie & Adjua @gilliemusic @adjuasings_ 

Studio Assistants: Shannon Chloe @shannonchl0e & Poppy Grace @poppygrace6 

Location: The Sustainable Studio @thesustainable.studio 

What advice would you give to aspiring photographers who are looking to establish themselves in the industry, especially in terms of overcoming challenges and staying true to their creative vision? 

Navigating the photography scene as an aspiring photographer can be tough, but it's all about keeping things in perspective. Sure, the journey isn't always smooth sailing, but watching yourself grow and conquer challenges along the way is very rewarding. 

So, for those of you just starting out, my advice is to take your time honing your skills and building up an attractive portfolio. No need to rush; there's plenty of time for that. Experiment with different techniques and styles, and don't stress about finding your own unique style right away. It'll come naturally as you go. 

Remain receptive to both paid and unpaid opportunities, but establish boundaries and recognise your worth as a professional. Many of us have undertaken unpaid projects to enrich our portfolios—I still do for personal endeavours or projects likely to attract future clients. Do it for yourself, not because others refuse to pay for your work. 

Let your niche reveal itself as you explore the diverse world of photography. Sometimes, what you're passionate about might surprise you. Networking is key, so don't be shy about putting yourself out there and connecting with other creatives. Own that photographer title, even if it's not your full-time job yet. It's easy to doubt yourself, but if you don't value your own work, who will? Manifest it and you’ll get there! 

Stick to your creative vision and values. Don't take on projects that don't align with what you stand for, even if you're desperate for work. And please, stop comparing yourself to others. Focus on your own journey—it's unique to you. If others can succeed, why can't you? 

Keep on learning every day, from yourself and from others, and don’t let negative thoughts dominate you. You’ve got this! 

Discover my work on: https://siriaferrerphoto.myportfolio.com/ 

Follow me on SM: 

IG & Threads: @siriaferrerphoto_

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Siria Ferrer (@siriaferrerphoto_) • Instagram photos and videos

TikTok: @siriaferrerphoto 

Linkedin: https://www.linkedin.com/in/sifersai/

Bio:

Siria Ferrer, born in Ibiza in 1995, is a portrait and fashion photographer based in Cardiff, Wales. Amid the pandemic, she diligently developed her portfolio, gaining recognition in publications such as Iconic Artist Magazine, HORIZONT Magazine, Mob Journal, Young in Focus, and others. Also in 2020, she co-founded VAINE Magazine with her partner, aiming to celebrate and showcase emerging art and literature. 

Based in Cardiff since 2021, freelance photographer Siria focuses on progressing creatives’ careers through her professional photography. Collaborating with musicians like Mali Haf, Mari Mathias, Josh Hicks, Otto Aday, and most recently with The Mysterines, she contributed stills to the BBC documentary ‘Foxy Music’ (2023) for New Voices of Wales. Beyond the music scene, she’s partnered with authors, painters, and various local and international brands, including Boutique De Nana, Da-Ti Clothing, and Ámbar Collections. 

Meet Iya Voinich, a talented children's book illustrator with a captivating journey that blends artistry, psychology, and storytelling. From childhood dreams of animated films to navigating the complexities of the publishing world, Iya's passion for creating enchanting visuals that resonate with young minds shines through in every stroke of her illustrations. Delving into the realm of emotions and psychology, her artwork not only captivates but also fosters a deeper connection with young readers, making her a trailblazer in the world of children's literature. Join us as we explore Iya's inspiring journey, creative process, and upcoming projects that promise to delight and inspire audiences of all ages.

What led you to incorporate your background in children's psychology into your illustrations? How does this aspect influence your creative process?

Incorporating my background in children's psychology into my illustrations stems from a deep
passion for understanding and connecting with the emotional world of children. It allows me to
create artwork that resonates on a psychological and emotional level, aiming to positively impact
young minds.

This aspect significantly influences my creative process by guiding my choice of themes, colors,
and expressions. Drawing from my knowledge in children's psychology, I strive to craft visuals that
not only captivate but also engage with the developmental needs and emotions of the audience. It
adds a layer of intentionality to my work, fostering a more meaningful and enriching experience for
children through art.

Could you describe a significant challenge you faced in your journey as an illustrator? How did you overcome it, and what did you learn from the experience?


I think in my profession as an illustrator, there were two significant global challenges.
The first challenge came at the very beginning of my journey when I was looking at the works of
other talented and wonderful illustrators, feeling very unsure of myself. Starting to work was
intimidating; I felt I lacked experience, wouldn't be able to, and had numerous small excuses. It
took a great deal of effort to overcome my fear, create a website, start sending out my portfolio, and
receive my first commissions.

The second challenge was more difficult. When the war started, it became initially challenging to
work with clients from Europe, and eventually, it became impossible. The number of orders
decreased. Moreover, there were refusals to print and collaborate from Russian publishers due to
my anti-war stance.


I made the decision to leave and start over. To try to begin anew.


More than a year, I have been living in Verona with my daughter, the dog and the cat.
I enrolled in the master's program in publishing at the University of Verona. And I will have my
degree in April 2024. I chose this program because for over 15 years, I have been closely involved
with books and illustrations, and I was interested in studying the publishing process from the inside,
from the book layout to the reader.


What has been the most rewarding aspect of creating silence books to explore emotions
through visual art?


I guess the most rewarding aspect of creating silent books to explore emotions through visual art
lies in the unique ability of visual storytelling to evoke deep emotional responses without the need
for words. Through the power of imagery, these books have the potential to transcend language
barriers and connect with a diverse audience on a profound emotional level. The silent narrative
allows little readers to interpret and feel the emotions depicted in their own way, fostering a
personal and introspective experience.

How do you approach balancing the whimsical and imaginative elements of childhood with the deeper exploration of emotions in your illustrations?


I generate ideas with very rough, let's say, sketches that are only understandable to me or the client
who has been working with me for a long time. I don't like highly detailed sketches because during
the color process, I may change the composition on the fly, finding a better solution.
I usually print out the storyboard and assemble it into a book layout, as it becomes clearer about the
book's concept, what needs refinement, and what needs to be changed. Of course, you can leave it
and view the storyboard on the screen, but I prefer holding the concept of the future book in my
hands. Along the way, I can make pencil notes and edits that I can later incorporate.


Once the concept is ready and approved, the color work begins. But again, I don't just color already
perfect sketches; new details may emerge during the color process, small but adding accents to the
illustration.


I сreate a visual story that unfolds progressively, allowing for a gradual transition from
lighthearted, whimsical scenes to more emotionally charged moments. This approach engages the
viewer in an emotional journey. For this I use symbolic elements that capture the essence of
childhood, a vibrant and playful color palette for whimsical elements, and subtle, nuanced tones for
the exploration of deeper emotions, because colors can evoke specific feelings and contribute to the
overall emotional impact. Character expressions are also very important because kids usually
associate themselves with the heroes, can recognize their emotions, and here it is essential to be
crystal clear in conveying the character traits of the heroes. Certainly, children's symbolism is
equally important. These elements from everyday life can serve as entry points for the viewer.


Ultimately, it is always a delicate balance between whimsical and real elements. It is a complex yet
captivating process, starting from rough sketches and progressing to a complete, harmonious
illustration.

Can you share a memorable moment or experience from your career as an illustrator that has
had a lasting impact on you?


One of the most memorable moments in my career was when my illustrations transcended the pages
of books and found a new canvas on clothing. This remarkable experience unfolded through a
collaboration with the esteemed brand Roma e Tosca. Witnessing my artwork not only grace the
pages of a book but also adorn a blouse was truly splendid.


The sheer excitement and awe of seeing my illustrations come to life in a tangible and wearable
form were indescribable. It marked a significant milestone in my artistic journey, as the
collaboration allowed my creations to reach a broader audience beyond the realm of literature.
The first time I laid eyes on my illustration adorning the blouse, a rush of exhilarating feelings
overwhelmed me. It was a fusion of pride, accomplishment, and sheer joy. The intricate details and
vibrant colors that I had meticulously crafted on paper now took on a new dimension, enhancing the
beauty of the garment. Witnessing someone wear my illustration was not only a testament to the
success of the collaboration but also a surreal and immensely rewarding moment for me as an artist.
The experience with Roma e Tosca not only expanded the horizons of my artistic endeavors but also
fueled my passion to explore diverse avenues for showcasing my illustrations. It was a reminder
that art has the power to transcend traditional boundaries and find expression in unexpected and
delightful ways. This collaboration remains etched in my memory as a testament to the limitless
possibilities that can unfold when creativity merges with the world of fashion.

What advice would you offer to aspiring illustrators, particularly those interested in creating
children's books with a focus on emotions and psychology?

You should understand Your Audience.


Gain insights into the developmental stages and emotional needs of your target audience, which in
this case, are children. Understand the age group you are catering to, as emotions and psychological
aspects can vary significantly among different age ranges.


Read children book look at the illustrations of other illustrators, analyze how they convey complex
feelings through visuals, and learn from their techniques.

Create Diverse Characters:

Ensure diversity in your characters to reflect the richness of human experiences. Children from
various backgrounds should be able to identify with and find representation in your illustrations.

Find your own style:

Don’t afraid to experiment with different illustration styles to find what resonates best with the
emotional tone of your stories.

Don’t afraid to show your works and stay True to Your Voice:

While learning from others is essential, develop your unique voice and style as an illustrator. Stay
Inquisitive and Curious and may be a little bit childish.

Stay curious and open-minded. Children's literature is dynamic, so try to be on the wave.



How do you maintain your creativity and inspiration, especially when faced with creative
blocks or challenges in your work?

When I faced with creative blocks I find solace in listening music as it has the power to evoke
emotions and spark new ideas. I like to take walks in nature to clear my mind and reconnect with
the natural world. I usually find some textures of the outdoors for using in future illustrations.
I love Libraries, I guess books often serves as a catalyst for generating fresh ideas and overcoming
creative stagnation.

For finding the character for my books I like watching people how they laugh, move drink coffee.
I always have my sketchbook with me to do some sketches for future.
Art galleries take a strong part in my way to maintain my creativity. I usually go there to absorb the
work of other artists and gain new insights. Exposure to different styles, techniques, and themes
broadens my artistic horizons and stimulates my own creative thinking.

In what ways do you think illustrations in children's books contribute to the emotional development and understanding of young readers?

illustrations provide visual cues for emotions, allowing children to recognize and understand various
feelings depicted in the story. Through vibrant images, children learn to identify emotions such as
joy, sadness, fear, and empathy. illustrated characters experiencing different emotions help children develop empathy by putting themselves in the shoes of the characters.

Also complex emotional themes, such as loss, friendship, or resilience, can be simplified and made
more accessible through illustrations. Visual storytelling helps children grasp abstract concepts and
navigate their own emotions more effectively.

Illustrations convey emotions and cues beyond words, teaching children the nuances of nonverbal
communication. They learn to interpret facial expressions, body language, and visual context,
enhancing their communication skills.

Overall, I guess, illustrations in children's books serve as powerful tools for emotional development,
promoting empathy, imagination, and understanding in young readers as they navigate the
complexities of the world around them.

Looking ahead, do you have any upcoming projects or goals that you're particularly excited
about sharing with your audience?

I have a very exciting project in the works! It's a funny book that follows the exciting adventures of
Vikings as they embark on thrilling journeys.

I'm currently working on creating the characters and illustrations for the book, and I must say, it's
been an incredibly enjoyable process. Each character has its own unique personality, and I'm having
a great time bringing them to life on the pages.

I'm aiming to have the book ready for release in autumn, and I can't wait to share it with my
audience.

http://voinich.art

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Iya Voinich (@voinich) • Instagram photos and videos

Meet Janice, a passionate artisan with a flair for handcrafted jewelry and curated kids collections. Hailing from Florida and now residing in California, Janice's journey into the world of handmade jewelry began as a nostalgic hobby reignited during the Covid lockdown. Her artistic talents, nurtured since childhood through various crafts with her mother, have blossomed into a thriving business on platforms like Etsy. Drawing inspiration from nature's vibrant hues and organic shapes, Janice infuses her designs with a unique charm that resonates with customers of all ages. Through local markets and events, she shares her creations, building meaningful connections with fellow artists and customers alike. Join us as we delve into Janice's creative process, insights, and advice for aspiring designers looking to embark on their own artistic endeavors.

Can you tell us a bit about yourself and your journey into the world of handmade jewelry?

I was born and raised in Florida by parents from Puerto Rico. After I got married, my husband and I moved to California in 2003 where we set up home. During the Covid lockdown I restarted my hand-made jewelry hobby and remembered how much enjoyment I got from designing and making unique pieces of jewelry. At first, I did it solely as a hobby for my own creative expression but other women really liked my designs and kept asking me to make jewelry for them. I got a great sense of satisfaction seeing them smile and enjoy wearing my creations. 

What inspired you to start your own shop featuring handmade jewelry and curated kids collections?

At first it was still a hobby for me and then I started going to craft fairs and setting up my pop-up tent with my jewelry pieces laid out nicely for customers to see. As well as making a bit of money I really enjoyed meeting everyone and talking about my designs and my creative process. Then one day a very nice lady said I should start my own shop and take it a bit more seriously. I was hesitant at first but my lovely husband encouraged me and helped set things up. I tried different online shopping storefronts but eventually settled on Etsy because of its philosophy on catering to handmade creators and its ease of use.

 I still do craft fairs and one of the things I’ve noticed is that many mums attend with their daughters and they’re always looking for cute items for both of them. Sometimes the daughters will make the final choice and sometimes the mum, so having collections for both age ranges helps them choose something together. I’ve tried to replicate that experience on my Etsy store.

Are there any personal anecdotes or stories behind your decision to pursue this creative path?

It all started with my mom when I was nine. We used to hot glue-gun laces to bathroom towels and then we started crocheting dolls that covered the toilet rolls - that was an 80’s thing, LOL. Covers for toilet paper! Don't know how many of you remember the fad that came out with the doll on top with the crochet skirt - hilarious. But it was fun for us. So you could say crafts and creativity is in my blood. I can't function without diving into some sort of creations. I go from jewelry to art to sewing projects. But out of all the projects my favorite is always jewelry. I don't know what it is but it ignites me. The limitless designs and ideas you can create around jewelry just using wiring and beads and a bit of welding is quite amazing! 

The curated kids collection came into place 2 years after I started the shop. I started creating kids necklaces then I added mickey ears and kids aprons and so on. Lots of fun designs that make kids laugh and chuckle when they put them on.

Who or what serves as your biggest inspirations when it comes to your work?

Nature has always been my favorite source of inspiration. When I see the colors of the sky especially at sunrises and sunsets, the purples, blues and oranges inspire me to create with those colors. I love the shape of pebbles on the beach and shells combined with wood and other organic materials. When I’m buying beads I always look for unusual shapes and colorful finishes, 

How do you stay inspired and motivated in your creative process?

My passion for design and making things by hand always keeps me going even when sometimes the actual job of running a business is hard work and not so creative. It took me a while to make the transition from just making jewelry as a hobby for myself and friends to approaching it more as a business where I’m offering unique pieces of hand-crafted jewelry for a wider clientele.  But I’ve never lost sight of the sheer joy of thinking of something in my imagination and then going out to find the right mixture of raw materials and then working on them in my studio. I’m often surprised by some of the creations I end up with. The creative process is still a mystery to me.

Do you participate in any local markets or events to showcase your products?

Oh YES! I believe it is very important for me to get out to the public and let customers meet the creator behind the scenes and also let them pick up and feel the products. I love attending craft fairs and hobby events. I have gotten to build so many wonderful relationships not only with customers but also other talented artists.

What are some key lessons you’ve learned along the way that you wish you knew when you first started?

Nothing is easy in life. The transition from a hobby to a business was a lot more demanding than I realized. But everyone who makes it, works hard and stays focused on achieving their dream. There will be great days when you make a lot of sales and everyone thinks you're amazing, and then, there will be those terrible days when everything goes wrong and you sit there with your head in your hands thinking, why am I doing this? It’s in those moments when you have to look at your Vision Board and remind yourself of all the wonderful experiences you’ve had with customers and how much your jewelry meant to them. In the end, if you’re following your passion and doing what really matters to you, you can overcome all kinds of adversity. Plus, having a supportive family and a cute dog really helps.

What advice would you give to aspiring artists or designers who are considering starting their own handmade jewelry or curated kids collections?  

I would say don't over think things and spend a little extra money for better quality inventory. Also, if you are going to do shows, make an effort to make your spot beautiful and alluring because this is your storefront and you want to make the customer remember you. Never ever compare yourself to others, make your style of design your own. Let it come from your heart, and never push to follow what's trending because you won't find joy. Always design from your feelings. Let it flow from your heart and make your designs unique!

To see more of my designs check out:

www.janiceboutique.com 

https://www.instagram.com/janiceboutiqueshop/

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Janice Boutique Shop (@janiceboutiqueshop) • Instagram photos and videos

Meet Cierra Turks, a resilient individual who has navigated the intricate journey of transitioning from being her grandmother's caretaker to focusing on her own personal growth and aspirations. In this insightful interview, Cierra shares her experiences, challenges, and strategies that have helped her prioritize self-care, find fulfillment, and embrace her true passions. From maintaining mental and emotional well-being to discovering new avenues in writing and spiritual growth, Cierra's story is a testament to the power of resilience and self-discovery.

How did you navigate the transition from being your grandmother's caretaker to focusing on yourself and your own journey?

I thought it was going to be a slower transition, but it happened faster than i thought. Once I made up my mind of what I wanted out of my life and what I wanted to do, I knew it was right. My grandmother was big on not letting people hold you back, living your best life, so I like to think I’m doing what she and I have worked so hard to do. I’m living for her. 

What were some of the biggest challenges you faced during this transition, and how did you overcome them?

The quietness really. Even when I wasn’t taking care of her, I was always with her and she and I would rarely have moments where we didn’t talk during the day. Also, having slower weekends because she wasn’t the type of person to stay in the house. Either grocery shopping or going to the thrift stores we frequented, we would be out of the house from 8 am- 4pm. I’ve spending more time to myself and dedicating that extra time to my hobbies and now currently creating content, writing three books, and connecting with my spirituality. 

What role did your grandmother play in shaping your perspective on life and self-care?

She played a huge role. We were both going through our own situations, but it was like we were at the same stage at the same time. We were both investing in ourselves, building our wardrobes, feeling more confident in ourselves, and still learning every day. I have grown more with her than i have at college. She was also big on treating yourself and I definitely apply that to my life now. 

How did you maintain your mental and emotional well-being while balancing caretaking responsibilities and your own personal growth?

It was a struggle I will admit, but I took it day by day. I love reading, so that was a big aspect of it. Also, I was working at my old middle school and everyone was welcoming, so I didn’t feel stressed.  Also, we did rest some days and that’s when I spent time playing Sims, which I’m obsessed with. 

Were there any specific coping mechanisms or support systems that helped you through difficult times?

My boyfriend did help being able to talk to him, my coworkers at my previous job were very comforting and my boss felt like family. 

What self-discoveries did you make throughout this journey of rewriting your story?

I am capable of more than I thought I was. And now I’m learning that writing is something I want to do permanently. I will be starting my MA in Clinical Mental Health Counseling in May, so I figured out what I’m passionate about.  That’s just what I learned so far but I’m learning every day. 

Can you share any specific strategies or practices that have helped you prioritize self-care and personal growth?

Monthly reflections, weekly goals, dedicating time to my spiritual journey, being connected with my ancestors, blocking out times for self care or having a specific day (Sundays usually). 

How do you define success and fulfillment in your life now, compared to before your journey of rewriting your story?

I define success based on how I feel versus based on what I didn’t have back then. 

What advice would you give to someone who is struggling to prioritize their own needs and rewrite their own story?

It takes time and that’s okay. One day you’ll have the motivation get things done, but the next you’re grieving. Take it day by day, and just trying is better than not starting at all. What i’m saying is, give yourself grace. 

In this enlightening interview, Pam Covarrubias shares her journey of empowerment, shedding light on the inspiration behind her podcast's focus on amplifying stories of people who resemble her, her advocacy against Calladita Culture™, and the integration of nervous system regulation in her coaching practice. Pam delves into her personal challenges breaking free from societal expectations and offers invaluable advice for individuals struggling with similar obstacles. Through her work, Pam aims to foster authenticity, vulnerability, and community collaboration while honoring cultural traditions and values. She also discusses her future aspirations for Cafe con Pam, Manis Pass, and her coaching practice, inviting listeners to engage and support her mission of empowerment and self-discovery.

What inspired you to focus on highlighting the stories of people who look like you through your podcast?

I was traveling and listening to podcasts back in 2013-15 and most interviews I was listening to didn’t highlight people that looked like me. I wondered who was asking those questions and three years later nobody was, so I did.

Could you delve into the concept of "Calladita Culture™" and its significance in your work with first-generation women and femmes?

Calladita Culture is the societal and cultural concept in Latin America that associates women in traditional gender roles.

Rooted in Marianismo, which idealizes women with virtue, purity, and self-sacrifice. In turn removing women from owning their power and voice. After working with hundreds of first/second gens, I started gathering the principles that keep us all quiet and small. I was my first client and realized these principles were also preventing me/us from thriving.

When I get asked if only Latinas get affected by Calladita Culture™, I tell them anyone raised by a Latina could be affected. Other cultures also identify with the principles because People of the Global Majority share a lot of cultural similarities.

Calladita Principles and Outspoken Principles

  1. Be A Secret - Brag About It
  2. Choose To Serve - Prioritize Your Rest
  3. Step Into The Role - Design Your Future
  4. Quiet Your Inner Voice - Connect with Future You
  5. Box Yourself - Release the Blocks

What challenges did you face in the process of finding your voice and standing in your truth, especially in relation to societal expectations?

Lots and still do, there’s a lot of bias built in for people that look like me. The thing is that Calladita Culture™️ is also the system that tells us we are too much. I’ve been told I’m too loud, too emotional, too anxious, too much and sometimes not enough. The challenge comes with us standing in our power and saying I’m plenty with all I bring to the table no matter who gets uncomfortable with that. Como el Sol (like the sun) we must shine our light no matter who can’t see past it.

How do you integrate principles of nervous system regulation, such as Clinical EFT (Tapping), into your coaching practice?

I discovered EFT when I realized I had ADHD, the first thing that happened to me when I practiced it was feeling this sense of calm in my body. For years I lived thinking and EFT allowed me to feel. When I coach, I offer tapping as a tool to get back in the body and feel again.

Can you share a significant moment or experience that has shaped your approach to coaching and empowerment?

I’ve learned to have much more discernment when hiring coaching professionals. Early in my business I needed support and I found a coach who charged me an extravagant amount of money knowing very well I was struggling and ultimately the results did not happen for me. In my practice, I provide spaciousness and I’m always open to finding amicable ways to work with people once I know my work can actually support them. As a coaching instructor, I make sure future coaches understand that not everyone with a heart beat is their client, just because someone landed in their inbox does not mean you have to do what it takes to close the sale, we’re not in those times anymore and instead I recommend having a list of other coaches with whom you can share referrals with. Unfortunately, there’s a lot of predatory practices out there which have tarnished the reputation of coaches and the coaching industry.

What advice do you have for individuals who are struggling to break free from Calladita Culture™ and embrace their confidence and voice?

The first step is awareness, identify which one of the principles is holding you back the most. The answer typically comes up in the places where you are the most frustrated in your life. Are you overworked and underpaid? Maybe it’s time to check on the principle that most people carry: Be a Secret. We often hear “keep your mouth shut about your goals” which in theory could work for some things, but if the goal is to get a raise, we can’t keep our mouth shut and not ask for it. So, asking yourself what is frustrating me right now? What is holding me back from making it happen? What can I do about it today? Could be some questions to get started.

In your journey as a life and business coach, what have been some of the most rewarding moments or transformations you've witnessed in your clients?

Bearing witness to my client’s accomplishments, as their coach I’m many times the first to know something happened. From quitting their job, to hitting a money goal it’s amazing to exist with all the emotions and support them navigate through them. Because achieving a goal is also a disregulator for our nervous system and this is why many times people could revert back to the familiar, because the new version of themselves is too far from the reality they know. I truly feel honored to be able to support them through this process of acceptance.

How do you maintain authenticity and vulnerability in your work, both as a podcaster and a coach?

I don’t think there’s any other way. My humanity is at the forefront of all my work. Calladita Culture™ prevents us from showing flaws, the principle of Step into the Role is fully rooted in perfectionism. This is why our abuelas wouldn’t get out of the house without lipstick on, because they had a role to fulfill. Frankly, I’m my first client and I’m constantly reminded of every single one of the principles I’m working so hard to disrupt, so there’s no other way to exist than the truest version of me.

What role do you see community and collaboration playing in empowering individuals to embrace their true selves?

We have a long way to go on this one. The challenge here is that our community has been robbed from many things throughout generations. Our culture, our language, our land. A common thread I see when it comes to collaboration is resistance, because we’ve worked so hard to accomplish something that subconsciously our bodies want to hold on to what we’ve created as a defense mechanism. I’m going to bring it back to awareness. I believe collaboration is the absolute key to make sure our community grows and expands, the only way through is with each other. We have to remind ourselves que El Sol Sale Para Todes (the sun shines for everyone) and there’s plenty of wealth and abundance for all of us.

How do you balance advocating for change while also honoring cultural traditions and values within your work?

I don’t know if one could exist without the other. Both are at the core of my being and the change I advocate for is fully connected to who I am in all intersections: cultural, generational, professional, etc.

What future goals or aspirations do you have for Cafe con Pam, Manis Pass, and your coaching practice?

My goal is for the Manis Pass to be the go to place for nervous system regulation and getting things done for first generations. Inside the Manis Pass we work on all the principles of Calladita Culture™ and it’s the place where many realize they can be fully themselves and exist in their whole humanity fully.

For Cafe con Pam, the goal is to be the #1 Latine podcast of choice, the place where everyone wants their story to be told and soon I’m launching the Cafe con Pam Mercadito, a sliding scale ad offer for businesses to make podcast advertising available to all.

For anyone looking to dive deep into the Calladita Culture™ principles, we can work 1:1 and fully enter inner child work with gentle techniques to support women who have been told they’re too much.

Can you share a mantra or guiding principle that resonates deeply with you and influences your work?

Always leave the place better than you found it. Also, what if you fly? (From Erin Hanson’s quote: There is freedom waiting for you, On the breezes of the sky, And you ask "What if I fall?" Oh but my darling, What if you fly?)

How do you practice self-care and maintain resilience in the face of challenges or setbacks?

I use all the tools in my toolbox, I do somatic work and practice EFT every day. I work closely with my hormonal cycle to monitor my emotions and make sure what I’m feeling is actually true or it’s a result of my inner cycle. Rest, naps, lots of going outside and unplugging. The answer is always within.

Lastly, how can individuals who resonate with your message and mission get involved or support your work?

Thank you! Definitely listen to Cafe con Pam and check out Manis Pass. I also have a couple of slots open for 1:1 work if anyone wants to dive deeper. Everything can be found at cafeconpam.com or pamcovarrubias.com

Welcome to an insightful journey with Minx New York, a vibrant streetwear brand founded by Despina Kotsis, a passionate entrepreneur with a love for art and a vision for originality. In this interview, we delve into the creative inspirations, symbolic depth, and entrepreneurial challenges that have shaped Minx New York's unique identity in the fashion industry. From the brand's iconic pigeon symbol to its empowering slogan "Spread Your Wings," get ready to explore the mind and motivations behind this innovative streetwear label.

Can you tell us about your personal journey and how it led you to start Minx New York?

I started Minx New York my senior year in high school, 2018. I always knew I wanted to start a clothing brand from a young age, art was my favorite subject in school, but as I got older I started to see more of the streetwear hype which mesmerized me!  I also was a huge fan of hoodies myself, so I what better way than to be a streetwear brand but put my own spin on it. Originality is key.

What inspired you to choose streetwear as the focus of your brand?

We are living in a streetwear generation!  Streetwear may feel casual because of the type of clothing it falls under,  but the look of streetwear pieces have such an aesthetic which makes it look like  upscale and "luxury", despite them being more much comfortable. Also, who doesn't love a good hoodie or crewneck?

Could you elaborate on the symbolism behind the pigeon in your brand's identity and slogan, "Spread your wings"?

The pigeon is the symbol of Minx New York because in New York pigeons are everywhere. I was so stunned at the fact that including myself, we as people have a natural tendency of scaring the birds away for fun when they do nothing to harm us. I then realized even though we are much bigger than the pigeons, the little birds spread their wings and fly away from us wherever they want in this world. I want people to realize that we are all like the pigeon, and that in life we all have own "set of wings", and if we spread them we are able to live a life full of endless opportunities! Hence the slogan, "SPREAD YOUR WINGS,"I want people to not only look good in Minx New York, but to feel good in their lives. Life is way too short not to follow your dreams. The only thing getting between you and your dreams is fear. 

When choosing the name "Minx" I also wanted a name that not only sounded cool, but stood for something. I read that "MINX" was a word used in Shakesperan times to describe a young, flirty, women with class. I loved the ring to that and thought I was a Minx myself, so thus MINX NEW YORK was born. 😉

What sets Minx New York apart from other streetwear brands?

The symbolism behind Minx New York makes it stand apart from other streetwear brands as well as my designs. Each of design of mine tells a story. Most streetwear brands today are very minimalistic, but Minx New York's designs are art, full of color, and stand out. I try to come out with different collections as well. Minx is also based off my Greek culture which you can see through a lot of my work. I am very proud of my Greek culture and heritage and want to represent that through streetwear.

Running a business, especially in the fashion industry, can be challenging. What are some of the biggest obstacles you've faced, and how have you overcome them?

One of the biggest obstacles I face is time. I run this whole business myself and work a complete other full time job, and before that, I was a student. I design, market, PR, etc. Sometimes I do wish I had a team, but the bliss of being an entreprenur  is that you are your own boss, and that nobody can tell you what to do. For me, this is a mentality  I always had, since a young age. I was a natural born leader, never a follower. Working in the fashion industry is also very difficult, but you need to not only make your brand stand out, but be willing to put in the work. If you do not have passion for what your doing, and have that drive, then you won't make it far. You need to push yourself to your own limits. 

As a female entrepreneur in the fashion industry, what unique experiences or challenges have you encountered, and how have they shaped your journey?

Covid was definitley a huge challenge I had to push through. I had to stop my business for 2 years, and this hurt me. I felt like all my hard work was completely  erased. Two years gone of where I could of seen my brand grow and dream come true. I knew in the long run though was that I was going to get back on track because this was what I wanted, my passion, and what makes me happy. These challenges shaped my journey because my whole mindset has changed, and it makes me understand that nothing in life is impossible, it is your imagination that keeps you from pushing your limits. 

Your brand has been featured in various notable platforms like Teen Vogue and St. John’s University, My Big Fat Greek Wedding 3, etc. Could you share any strategies you've used to gain exposure and recognition for Minx New York?

Be passionate about what you do but also make sure you do it in a way that makes you stand out. Minx New York is a project that I started, that I will always continue to work on. People will start to realize you and your work. Strategies would be to use social media to your advantage, but also speak to people and network about what you do.

Collaboration seems to be important in the fashion industry. Are there any collaborations you've done or would like to pursue in the future?

Collaboration is huge in the fashion industry and has helped artists become discovered. I would love to do a collaboration with Minx New York and an artist. My dream would probably be to collab with Gucci on some streetwear pieces. I also would love to do a collab with Jerry Lorenzo or the brand Kith. It would be a dream to do a collab for any artist honestly, collaborations spark new ideas.

What advice would you give to aspiring entrepreneurs, especially those looking to break into the fashion industry?

Be original. Stay Focused. Find your passion that sparks that flame. Be delusional.

Looking ahead, what are your goals for Minx New York, and how do you plan to continue making an impact in the fashion world and beyond?

My goals for Minx New York are to bring it to the city where dreams are made of NYC. I want to open a store in the city with  my streetwear pieces and also have my. greek culture incorporated into the store through music and food. I plan on making an impact in the fashion world because I am proud to represent all the woman designers in the industry, I am proud to represent my Greek community, and I want to inspire people to live life and follow their dreams. 

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M I N X 🐦 (@minxnewyork) • Instagram photos and videos

https://minxnewyork.com

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DESPINA KOTSIS (@deskotsis) • Instagram photos and videos

In this exclusive interview, we delve into the inspiring journey of Maria Salazar, founder of Arawayuu, a business dedicated to uplifting Wayuu female artisans in Colombia. Maria, born and raised in Colombia with California as a second home, shares the heartfelt experiences and motivations that sparked the creation of Arawayuu. From witnessing the incredible talent and resilience of Wayuu artisans to integrating philanthropy into the business model, Maria discusses the challenges, rewards, and aspirations of building a community-focused brand with a deep commitment to social impact. Join us as we explore the personal journey behind Arawayuu's mission to preserve ancient weaving traditions, empower artisans, and create meaningful change within the Wayuu community.

Can you share with us the personal journey or experience that led you to establish Arawayuu? What sparked the initial idea and motivation behind creating a business that focuses on supporting Wayuu female artisans?

I was born and raised in Colombia and been calling California my second home for the last 10+ years. My journey to establish Arawayuu was sparked by a profound between entrepreneurship and social impact. Witnessing the remarkable talent and resilience of Wayuu female artisans in Colombia inspired me to create more than a business, a community dedicated to uplifting and empowering these artisans. The idea was born when I was out of a job in college and people kept asking to buy my own Mochila bag. I had also a a deep desire to not only showcase their incredible craftsmanship but also to provide them with sustainable opportunities for economic empowerment.

The connection to the Wayuu community and their weaving traditions is central to Arawayuu's mission. Can you tell us about any specific moments or encounters with the Wayuu artisans that deeply resonated with you and influenced the direction of your business?

Countless moments with the Wayuu artisans have deeply resonated with me and influenced the direction of Arawayuu. One poignant encounter was watching videos of a group of artisans weaving, their hands moving with a rhythmic grace that seemed to echo generations of tradition and heritage. These encounters continually reinforce our commitment to preserving their weaving traditions and fostering a deeper connection with the Wayuu tribe and our global Arawayuu community.

Arawayuu not only showcases the beautiful craftsmanship of Wayuu artisans but also commits to giving back to the community. What inspired you to integrate this philanthropic aspect into your business model, and how does it reflect your personal values?

The decision to integrate philanthropy into Arawayuu's business model was a natural extension of our core values. Witnessing the challenges faced by the Wayuu community firsthand compelled me to ensure that our business not only celebrates their craftsmanship but also actively contributes to their well-being and development. It's a reflection of our commitment to creating positive social impact through commerce and fair trade.

Preserving ancient weaving traditions is a significant aspect of Arawayuu's mission. Can you share a particular story or insight from your interactions with the artisans that highlighted the importance of preserving these traditions for future generations?

Interacting with the artisans highlighted the profound importance of preserving their ancient weaving traditions. One particularly poignant moment was when an elder artisan shared stories of her ancestors, emphasizing the sacred nature of their craft and the need to pass it down to future generations. These insights underscore the imperative of safeguarding these traditions for the cultural heritage of the Wayuu community.

Balancing the commercial aspect of your business with the social impact can be challenging. How do you navigate this balance personally, ensuring that Arawayuu remains both financially sustainable and true to its core mission of supporting Wayuu artisans?

Balancing commercial success with social impact is indeed a challenge, but one that we embrace wholeheartedly. We navigate this balance by prioritizing fair trade practices, sustainable sourcing, and transparent partnerships. By staying true to our mission of educating our community, supporting Wayuu artisans while also ensuring financial sustainability, we believe we can create a lasting and meaningful impact.

Arawayuu's commitment to donating a portion of profits to provide food baskets and weaving tools demonstrates a deeper level of engagement with the Wayuu community. Can you describe how this initiative has evolved over time and the impact it has had on the artisans' lives?

Our commitment to giving back has evolved over time, driven by our desire to make a tangible difference in the lives of the Wayuu artisans. Initially focusing on providing food baskets and weaving tools, this initiative has grown to encompass broader community development projects, including education initiatives we're hoping to launch this year. The impact has been profound, empowering artisans and their families to thrive.

As a founder deeply involved in the day-to-day operations of Arawayuu, what are some of the most rewarding moments you've experienced thus far in your journey? How do these moments fuel your dedication to the business and its mission?

Some of the most rewarding moments on this journey have been witnessing the transformative impact of our work on the lives of the Wayuu artisans. Whether it's seeing a skilled artisan receive fair compensation for her work or witnessing the joy of a community benefiting from our philanthropic initiatives, these moments fuel our dedication to the business and its mission.

Building a community around Arawayuu seems to be a central focus. Can you share any anecdotes or experiences where you've witnessed the power of community coming together to support your business and the Wayuu artisans?

Building a community around Arawayuu has been instrumental in our success. From loyal customers who appreciate the beauty and craftsmanship of our products to collaborations with like-minded organizations and brands, the power of community support has been undeniable. Together, we amplify the voices of the Wayuu artisans and create meaningful change.

Entrepreneurship often comes with its share of challenges and setbacks. Can you reflect on a particular obstacle you've faced while building Arawayuu and how you overcame it, drawing upon your personal resilience and determination?

Building Arawayuu has certainly come with its share of challenges, from navigating supply chain complexities to overcoming cultural barriers. However, through resilience, determination, and a deep belief in our mission, we've overcome each obstacle stronger and more determined than ever. These challenges have only fueled our commitment to creating a lasting impact.

Looking ahead, what are your aspirations for Arawayuu in terms of both business growth and impact on the Wayuu community? How do you envision the role of Arawayuu evolving in the coming years, and what legacy do you hope to leave through your work with the Wayuu artisans?

Looking ahead, our aspirations for Arawayuu are twofold: to continue growing as a successful business while deepening our impact on the Wayuu community. We envision expanding our product offerings, from physical to digital products like our Affirmation guide. We're also looking to pivot into offering wellness retreats and experiences where we can reach new markets and create even more opportunities for Wayuu artisans to thrive. We've ventured into community events like free yoga classes in partnership with Fabletics, hosted our first annual networking event for business owners and creative entrepreneurs, Nourish & Flourish. Ultimately, we hope to leave a legacy of empowerment, sustainability, and cultural preservation through our work with the Wayuu artisans.

https://arawayuu.com

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Arawayuu🍍Affirmations & Handcrafts 🧶 (@arawayuu) • Instagram photos and videos

What inspired you to specialize in semi-permanent brows and how do you believe it impacts your clients' confidence?

I’ve been a makeup artist for 14 years, and brows have always been my thing. I love the transformation brows can provide for everyone. Damone Roberts, has always said brows frame your face. In fact, it’s one of the first things a person looks at you when they are first meeting you. That’s what lead me to brows, once I decided to transition from working with MAC Cosmetics I knew Semi Permanent brows was my next step and that I would love to help clients confidence. 

So, in fact I had a client whose confidence was impacted because his skin tone was deep. So deep that he felt that people couldn’t see the difference from how he wore his hair (bald) to his eyes. That affected him dearly. So, he came and received microblading (Semi permanent brows that creates hair like strokes) from me and it has helped how he see himself.

“I realized that brows frame the face even without even a touch of makeup. Well-groomed brows can take 10 years off your face or 10 pounds off, when done correctly.”

-Damone Roberts

Taraji P. Henson's Eyebrow Guru Damone Roberts Debuts New MAC Collab (hollywoodreporter.com)

You mentioned that purpose is behind your business. Can you elaborate on how this drives your approach to beauty services?

Great question, yes I’ve known since I was a small child that I had a purpose, however it evaded me for such a long time. One day it was mentioned to me that I always keep myself up and love fashion, I should look into it. I did, that very night and since then I’ve been pouring into people everyday.

Transitioning from working for a major beauty company to starting your own business can be challenging. What were some of the biggest obstacles you faced, and how did you overcome them?

My biggest challenge was courage, courage to step out and create the freedom I saw myself having. Faith has always been a major factor in my life, so I built my faith daily, I jumped into support groups and kept feeding my mindset. That’s what helped me transition.

Can you share a particularly memorable moment or success story from your time running Waverly McSwain Beauty?

A memorable moment for me was seeing my parents face, when I opened the studio and had my 1 year grand opening event. The way they sat there proudly watching me speak to each client by name who came in to support me. Seeing the outpouring of love that I received was a memorable moment as well.  Also, seeing my growth each year inspires me to keep going. 

As an entrepreneur, what do you find most rewarding about owning your own beauty business?

The Freedom, however two fold. Yes, you choose your schedule, yes you aren’t restricted to certain hours. However, you have to create discipline in your life in order to be successful. So, I’m enjoying the personal growth entrepreneurship requires.

On the flip side, what are some of the biggest challenges you face as a small business owner in the beauty industry?

Funding. Knowing what is a good way to obtain funding.  My focus has been mostly on applying for grants. Also, how to write an effective grant proposal and to know how to contact them to see what the grant percentage they mostly focus on.

What advice would you give to someone who is considering starting their own beauty business?

You can do it! It’s so challenging but rewarding. Know your why, really stay focus on your goals. Also, remember Rome wasn’t built in a day.

How do you stay inspired and continue to innovate in your field?

Consistent education is what keeps me inspired, the people around me and I bet on myself daily. I can’t fail me.( That’s my motto)

In your experience, what role does social media play in marketing and growing a beauty business, and do you have any tips for leveraging it effectively?

Social media is about 40%  of importance to me, everyone pushes it and we keep our focus on it daily. Social media, however isn’t the only way to promote your business, remember word of mouth, being present In your community, showing up as an expert to different in person events help your business grow as well. 

Leveraging social media- BE THE EXPERT in your field

In Calgary's lively atmosphere, Mary Beatrice stands out as a vibrant 23-year-old lifestyle content creator. She's known for spotlighting the city's small businesses, creators, and delicious eateries while proudly representing her Filipino heritage. Alongside her creative endeavors, Mary works as a therapy assistant, bringing care and compassion to those with dementia in a long-term care facility. Her journey hasn't been easy, facing obstacles like self-doubt and loneliness after moving to Calgary. Despite these challenges, Mary's resilience shines through, inspiring others with her positivity and determination. Her story is a reminder of the power of perseverance and the importance of embracing one's roots while chasing dreams.

1) Can you briefly introduce yourself and share a bit about your journey and work? 

My name is Mary Beatrice, I am a 23 year lifestyle content creator located in Calgary. Where I showcase the small businesses, creators and delicious restaurants around the city! Behind the scenes and all the fun of content creation, I am also a therapy assistant in a long term/assisted living facility that works with individuals with dementia. I value my work both as a healthcare worker and a content creator. I hope to showcase and inspire those who are in the same boat as me that you can do both. I want to represent my Filipino community and set an example in the creative world, especially in Calgary!

2) Looking back, was your journey relatively smooth or did you face significant obstacles?

Looking into my journey, I have faced significant obstacles like self doubt, lack of support from family and friends and self doubt. I started my journey at nineteen years old, after moving from a small town to a big city like Calgary. The transition of town to cities was truly overwhelming for me in many ways possible. I felt a deep sense of loneliness which led me to a lot of self doubt and lack of confidence. I was not able to make a lot of friends, therefore, striving to be a content creator in a big city to make a name out of myself, make new friends and even get out there to explore were my biggest challenges. I had a lot of insecurities which held me back into creating relationships with others. I was not able to put myself out there because of what others may think of me. As a result, I struggled a lot with depression and anxiety.

Moving alone to another city was not only a challenge mentally, but also emotionally as I battle with some individuals along the way. I rented some rooms to live in while saving up for an apartment where I met some roommates who were prejudiced towards me, who kicked me out with no valuable reason that almost led me into homelessness. Then, when I finally found a place on my own, I had a robbery break in my apartment that held me to a gun point. Fortunately, I was able to receive help through a therapist that helped me tackle my PTSD, anxiety and depression. Hence why, to this day, I truly value seeking therapy and inspire others to receive the help they need when it comes to mental health. 

3) Can you highlight a few key milestones in your career that you consider pivotal moments? How did they shape your trajectory?

The moment I was almost in the verge of becoming homeless - with no place to go, no support of family at the time, and no friend’s place to stay for for the night was the pivotal moments of my career and life. It was a very humbling yet the most challenging part of my life. I was to the where I knew I needed to make decisions for myself. The moment I needed to chose myself. 

From then on, I learned that no matter what obstacles that may come my way, I’ve the most important person with me, which is me. With on going therapy, I learn how to tackle generational trauma from my family and re build a healthy relationship with them with boundaries, cherish friends with the same mindset and passion, build a loving relationship with my boyfriend and finally go for the dreams my inner child has ever wanted. 

Recently, I was able to share bits of my story through another small magazine local in Calgary. It was truly one of the proudest moment in my career as a content creator. I was also recognized by one of my viewers from tiktok, who happens to be a Filipina as well who enjoys content creating. She mentioned how I inspire her in romanticizing life for what it is! And to this day, she eventually became one of my very good friends.

4) Can you tell our readers more about what you do and what you what sets you apart from others?

As a lifestyle content creator, I do look up to a lot of other creators especially in Calgary. I believe that, what sets me apart from others is that, I have the passion and drive to always take life one day at a time. I want others to see life for what is it - the good and the bad. Wether if it’s in healthcare or content creating. I want others to feel safe when they come across my page. I want others to feel as if they have a friend in me when they look through my videos. As cliche as it sounds, if I can make others smile or encourage them to go for their dreams, I believe I have done my job right as a creator. 

5) Reflecting on your experiences, what important lessons have you learned along the way? How have they influenced your approach to your work?

The lessons I’ve come across along the way is that life is short. It influenced me through my work in a way that I can be so grateful for all the opportunities and all the incredible people I meet along the way. It makes me realize that these moments never last forever! I have to cherish them and put them close to my heart as much as possible 🙂 

It also reminds me to always go back to my roots. Remember where I came from and always look back when I have to. 

photocredits @camerashy.ca

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mary beatrice | lifestyle content creator ✨ (@m.arryyy) • Instagram photos and videos

I was never a fan of repetition
Repeating myself
Repeating my words
Repeating mistakes
“You won’t ever find the same person twice,
not even in the same person,” said Darwish
I tend to be followed by repetition
It haunts me
I live in a perpetual loop
Like speeding rounds in races with no target
I repeat
We restart
We re-end
We end
I end
The end.

Imagine there was no tomorrow
You’d spill the one you love your feelings
You’d talk through arguments so old
You’d open up about your fears
Hidden deep inside your soul

Imagine there was no tomorrow
You’d make the first move you swore you’d
Never do
You’d make up with someone from past
Who’s loss from your life you deeply regret

Imagine there was no tomorrow
You’d tell the ones you hate your loathe
Solve everything you’d like to solve
Speak up discomforting ideas
And talk through all your brutal thoughts

Imagine there was no tomorrow
You’d free your heart from all the locks
Won’t bother your soul, keeping a wall
Live life with no regrets, just openly and freely
Something people tend to forget
Is that there might be tomorrow

Imagine there was no tomorrow
You’d do the things you keep yourself from doing
Just today, this night , this time
Feel relieve, and freedom, and calmness
So why not live today like it’s only now to live.

Life has no taste when you let your fears consume you. You wake up, you go through your day, and then you go to sleep. The same day on repeat. You crave adventures in search of a spark that will bring you back to life. But your fears are so deeply rooted that it makes it impossible for you to move forward, toward the life you've always dreamed of. Your mind is so full of thoughts and fears that you don't dare leave your ivory tower. You yearn for the light, but you remain in darkness. What will become of you if you stay in the shadows for the rest of your life? Know that not even your dreams can save you from the nothingness growing in your soul. Step outside, breathe, love, and flirt with the unknown. Just live!

Nya's Shining Star is not just a children's book; it's a testament to love, resilience, and the power of storytelling. In this heartfelt narrative, the author shares the journey of Nya, a precious soul whose time on Earth was brief yet impactful. Through personal experiences and poignant reflections, the book invites readers to embrace vulnerability, find healing in community, and honor the legacies of loved ones. With a blend of sincerity and hope, Nya's Shining Star illuminates the path toward healing and empowers readers to navigate their own journeys with courage and compassion.

Can you share the story behind Nya's Shining Star and its significance to you?

Nya's journey began before she even entered the world. At 22 weeks into the pregnancy, we learned that our time with her would be short once she was born. Despite the heartache of knowing her life would be brief, we cherished every moment during pregnancy to birth, (This was a full-term pregnancy). For her birth we were surrounded by loved ones on May 2, 2017, to her peaceful passing in my arms three days later. The compassion we received from Dekalb Medical and Atlanta Obstetrician and Gynecology, especially from my midwife Valerie Chikando Tchinang and the nursing staff, was a beacon of light during our darkest times. Their unwavering support continued through my subsequent pregnancies, including the miraculous arrival of my son Micah on May 5, 2018 (this pregnancy was not planned. I hadn’t decided if I wanted to have kids after this or be pregnant again. But God decided for me), exactly a year after Nya's departure. His unexpected due date, originally set for May 23, felt like a divine intervention, a clear sign that Nya's spirit guided us toward healing. My cousin Monifah captured this beautifully, calling it a "catalyst for healing." Writing Nya's Shining Star was a transformative experience, not just a tribute to my daughter but a vessel for my growth and healing. It's a gift to my children, a way to honor their sister's memory, and an invitation for others to begin their journeys of grief and healing.

What inspired you to write a children's book about Nya's story?

The book emerged from a deep need to honor Nya's life and to share her story with her siblings, particularly Micah, whose birth intertwined so closely with her memory. I had another book in mind, but the urge to tell Nya's story was overwhelming. Her name means "Purpose," and I was determined to find it. The idea of a children's book came to me as a way to keep her memory alive, to ensure her place in our family, and to help her siblings connect with her. The book became a medium for me to express my grief and to create a legacy for Nya that could help others find their own paths to healing. It's a testament to her impact and a tool for creating safe spaces for women to share their vulnerabilities without shame and for those who support us to make it safe for us to do so. 

What was the biggest challenge in sharing your story through this book?

The greatest challenge was overcoming the fear of vulnerability. For years, Nya's story was a sacred secret, known only to a few. Sharing it with the world meant exposing a deeply personal part of my life and exposing my daughter. "Doing it afraid" became my mantra, pushing me past the fear of the unknown. Embracing this vulnerability has opened doors to help others find their catalyst for healing, and although it's daunting, I'm committed to this journey, wherever it may lead.

How did you overcome these challenges?

I faced my fears head-on, despite the anxiety that still lingers. For too long, fear held me back—fear of not being good enough, of being ignored or feeling inadequate. This time, I chose to act despite those fears. This interview is a testament to that courage. I've learned that there's strength in vulnerability and that sharing our stories can lead to authentic healing and empowerment.

What have you learned from the response to your book?

I've learned that being labeled "strong" can be more of a burden than a compliment. We all have the right to be fragile and vulnerable, and it's crucial to have safe spaces to express those feelings. The response to Nya's Shining Star, though framed as a children's book, has sparked profound conversations among adults, women, and families. It has given voice to mothers who've never shared their stories and has inspired children, including my own, to shine brightly. Witnessing the impact of my story has confirmed that this journey is not just about me or Nya, but about the greater purpose God has for us.

What are your future plans for continuing Nya's legacy?

I'm still in the early stages of this journey, without a concrete plan, but I'm committed to pursuing Nya's purpose. Every day, it becomes clearer that her legacy is to empower women, to encourage the sharing of our stories, and to support each other through vulnerability. Whether through platforms like Harness magazine, podcasts, advocacy, or creating intimate safe spaces, I'm open to whatever path God lays out for us.

How do you balance your personal healing journey with your professional life?

Balancing my healing with my professional responsibilities is an ongoing practice. I've learned the importance of setting boundaries and have a strong support system of friends and family. I communicate my needs more openly with my husband and have redefined self-care as the establishment of boundaries that protect my well-being and mental health. It's a deliberate practice, and I'm committed to maintaining it.

What message do you hope readers take away from your book?

I hope readers find the courage to embrace love, community, and vulnerability. I want them to discover their safe spaces and understand the power of sharing their stories. Nya's Shining Star is more than a book; it's a beacon for those seeking to find light in their moments of darkness, and a reminder that love and connection can guide us through our healing journeys.

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