A Modern-Day Necessity: Why Businesses Must Embrace Digital Marketing

The emergence of the internet and the digital revolution has been just that, a revolution in how we interact and communicate as humans with one another on a regular daily basis. The internet and the digital age are not some kind of craze or a brief fad that is here today that inevitably will be soon gone tomorrow and disappear.

It is vital that to their survival that businesses evolve by embracing the internet and investing time and energy to incorporate a focus on online sales into their business model. If businesses operating in today’s market fail to embrace and fully appreciate the power of digital marketing and selling products online, they may find themselves unable to make sufficient profits and grow in a healthy manner. So, for businesses in 2021, it’s pretty much a case of adapting to the modern digital environment or end up becoming extinct and left behind.

Here we look into why it is a crucial idea for businesses of today to embrace the world of digital marketing with their arms wide open.

Increase Overall Sales and Profits for a Business

Sales are a key part of any business’s model and important in ensuring its future survival. Marketing digitally directly to consumers in an effective way and taking full advantage of online channels and social media platforms such as TikTok, Instagram, Twitter, Facebook, and YouTube can have a significant impact and increase sales. As a brand increases its online visibility through efficient and modern digital marketing techniques, in turn its marketing content is likely to be able to reach more people and lead to more engagements and potentially a considerable increase in sales.

The Role of Digital Marketing in Convincing Consumers into Purchasing a Brand’s Product

Digital marketing campaigns are ineffective if they do not manage to persuade enough people to actually go out of their way to buy the product. Top level digital marketing campaigns will have a high conversion rate, that is many of the users clicking on the brand’s website then deciding to buy their product as a direct result of the advertisement they saw and clicked on online.

It’s Easier Than You Might Think To Find A Reliable Agency

There are a wide variety of pioneering and innovative digital marketing agencies out there in today’s market. Top digital marketing agencies find themselves becoming rapidly very much sought-after and in demand from top brands with big size audiences. So why not let a specialist digital marketing agency take care of all the complexities involved in your digital advertising campaigns to give your in-house team a bit of a break? 303 London is a creative digital marketing agency based in London which has many modern big brands as its clients. If you want to learn more about their work and why the firm could benefit your brand, check out https://303.london/.

Advertising and Social Media Is More Powerful Than You Might Think

You may ask yourself the question; why is it so important for big brands to carry out advertising campaigns using things such as short TikTok clips, Instagram stories, Facebook posts, Twitter hashtags, moving GIFS and so on? Isn’t it a bit corny and less effective than a television commercial for example? The short answer is no. Advertising using short and snappy clips, with catchy songs or easily recognisable dance moves that quickly become popular are very effective approaches to digital marketing campaigns. If the marketing methods are effective in managing to connect well with consumers, it doesn’t matter very much if they are short in length or perhaps a little bit on the cheesy side. Short humorous reactions such as GIFs and meme images often go ‘viral’ on social media websites, and they provide an opportunity for customers to have a little chuckle.

Even if you feel you are a little too advanced in your years to really be of the social media generation, it’s crucial to recognise the importance and effectiveness of digital marketing in business and selling products in today’s market. So, what may only seem like a silly little jovial ten second video clip, may actually have the ability turn out to be an effective digital marketing tool to have in your business’s arsenal.

Businesses That Fail To Adapt Often Can’t Survive

In recent years, companies who have failed to realise the importance of digital marketing and learnt fast how to sell their products online to customers have gone under. One prime example of a business that failed to adapt properly to the new digital age and the change in how retail business is done and went under as a result is Woolworths. Before all of its UK stores closed in 2008, Woolworths was previously one of the UK’s biggest retailers.

As this article shows, digital marketing is essential for any modern business. Explore all the options available to you to grow your business in 2021 and beyond.



by Harness Editor

Harness believes that freedom of expression equals female empowerment. The truth? We’re a badass authentic community of fierce women, and we exist to help your voice be heard. Harness is here to be your safe haven. A place to shed the competition, the insecurities. This is a place to rise by lifting others. This is who we are.


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