Becoming a Decisive EntrepreneuHER in Three Steps

What makes one woman act swiftly, boldly and without hesitation while others mull over options, varieties and maybes?

She is decisive.

With much conviction and assertion, she knows precisely what she is going to do and how she is going to do it. It comes down to something very simple.

She is intentional. 

I think most of us would like to think that we’re intentional, yes? True, we can make a choice, but only when we need to. However, making a choice out of obligation is far different than making a choice out of purposefulness. For example, doing the dishes because no one else will is an obligated choice, while simply enjoying a clean home for your family is an intentional choice. Obligation tells you to hurry, get it done, have an attitude, and then huff and puff about it later. Purposefulness has a feeling of gratitude and ministry in caring for your home.

Unfortunately, becoming a decisive entrepreneuHER can’t happen unless you have mastered this as a person, versus as a business owner. I know what you’re thinking: “What does that have to do with my brand?” Let me break this down for you.

You have been blessed each day to open your eyes and take yet another breath. What does this moment feel like for you? Do you choose to make the day amazing, despite grievances toward your job, your finances or a business opportunity that fell through? I gave the example of housework earlier. If you have a poor attitude about the simple things around your home, and cannot master the self-discipline to take care of your home with a good attitude, why do you think you’ll be able to successfully and consistently manage your business and make effective decisions? We must self-check ourselves, ladies. Becoming aligned is more than just your brand (remember, I’m a holistic business coach!).

Decisiveness comes from having the self-discipline to see your life through a purposeful lens. Thus, you can transfer that same self-discipline into strategically operating your business. When you are disciplined, you’re able to move boldly and make intentional, strategic decisions.

Don’t get me wrong, it’s imperative to think through every choice you make. I believe in doing the research, consulting experts, etc. But you must give yourself a deadline for whatever legwork you’re doing and make a choice from there. Procrastination is a crutch. Stop fooling yourself into thinking that you’re simply “thinking.”

The time wasn’t yesterday, and it certainly isn’t tomorrow. It’s NOW.

Here are three steps to becoming a decisive entrepreneuHER:

  1. Write down five areas of your business where you need to improve.
  2. Prioritize them.
  3. Lastly, give each of them a deadline that falls within the next 30-60 days, and include action items to complete along the way.

See? You can make a strategic business decision. By giving yourself a purpose (improving five areas) and setting a deadline, you now have measurable goals to work toward and can continue to be decisive from there.

When you move with strategy and a sense of urgency, you can grow your business beyond what’s immediately in front of you. Stay consistent, be decisive, remain objective. It’s all in your strategy.


Like this post? View similar content here: How My Terrible Boss Fueled me into Launching My Brand.

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