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Feeling Insignificant on Social Media? How to Make Sure Your Small Business Stands Out

Social media is everywhere these days, and if you’re running any type of business, you’ll need to have a profile on at least one of the social networks. Even business-to-business brands are on Twitter and LinkedIn at the very least, and if your business isn’t on social media yet, you’re missing out. But we’re assuming that you know all that, and you’ve signed up for profiles on all of them. Great! But how do you stand out from the millions of other businesses who are all doing the same thing?

Hire the Pros:

If you haven’t got a clue about where to start with social media, and barely have any time to think about it – let alone create and post content – then the good news is that there are professionals out there just waiting to take the work off your hands. Digital agencies like zerogravitymarketing.com can help you get off to the right start with your social profiles and make sure that your brand is getting in front of the right audience. They’ll examine your current social media presence, take a peek at what your competitors are doing, and learn all about your goals to come up with a social media plan that works for you.

Don’t Be Basic:

Nowadays, it can often seem like brands are all doing the exact same thing as each other on social media. If they’re not sharing product promotions, it’s polls and boring updates that nobody really wants to read anyway. If you’re not going down the route of hiring a professional content creator and social media manager for your brand, then it’s important to think outside the box. What makes you stop scrolling when you’re looking through social media? Come up with attention-grabbing content that’s going to make your audience notice your brand.

Forget About Promoting:

OK, don’t forget about it entirely. The truth is, social media isn’t just for sharing post after post about what you offer, your latest products, what you do, etc. While it can be good to remind your audience what you’re doing every once in a while, the key is to really engage with them. A big mistake that many business owners make when using social media is to make it all about promotion and sprinkle in a little bit of engagement. Instead, flip that. Focus on engaging with your customers, making them laugh, appreciating them, and including them in what you do, and your brand will promote itself.

Be Consistent:

Last but not least, be consistent. A professional, polished brand doesn’t have a photo of the store’s front door or their star product as their profile picture. If you’ve had a professional logo designed, why let it go to waste? It’s also worth putting some effort into coming up with an informational cover photo, or even a cover video on Facebook to show off what you do. And finally, make sure that all the information listed on your social profiles is consistent and correct.

Millions of businesses across the world are using social media to connect with customers and promote their brand, so it’s important to think outside the box and have clear goals in mind if you want to stand out from the crowd.

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by Harness Editor

Harness believes that freedom of expression equals female empowerment. The truth? We’re a badass authentic community of fierce women, and we exist to help your voice be heard. Harness is here to be your safe haven. A place to shed the competition, the insecurities. This is a place to rise by lifting others. This is who we are.


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