What is a voice search? As a digital marketer, why do you have to adapt to the new technology? How is it going to expand your online business?
Well, these and countless other questions might turn up in a business owner’s head and we’re ready to sort them out for you!
Around 75% of the people across the globe use Google as their search engine as a result of which businesses have to optimize their websites to expand their business’s visibility.
But with the wind of change that has taken over the digital world, traditional natural speech is significantly losing its charm while a remarkable 20% of the android users prefer using voice searches.
In today’s first pacing online world, Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and Google Home have become some of the most prominent and significant voice assistants and go-to search tools.
An estimated 50% of search activities are expected to be voice searches by the end of 2020.
Strategies to Optimize Your Website for Voice Search
Following are some of the best strategies that can help you optimize your content and website for voice search.
1. Re-evaluate and Re-construct Your Content
As the voice search takes over the online digital marketing world, your businesses should be able to adapt to the needs of the market. A well-thought and structured strategy will equip your business in reaching a huge number of clients locally as well as from all over the world.
Your existing web content might not be able to do justice to the changing dynamics of SEO. You will have to re-structure your content by incorporating relevant keywords and phrases that are most searched by customers, and looked upon on the World Wide Web.
You should create valuable and attractive content and answer frequently asked questions to gain popularity among your clients.
A blog post dedicated to answering questions of your potential customers will lead to your website’s overall ranking and its market influence in voice search results.
You can gain a competitive edge over the internet marketing world only if you can fine-tune your strategies according to the need of the hour thus making your business reach new heights and levels on the ladder of the digital world.
2. Use Conversational over Formal Language
The search landscape is dominantly affected by the growing inclination towards voice searches; voice searches tend to be longer since we talk to the machine which is more natural and descriptive.
However on the other hand, when we type in on the search engine we use basic keywords to drive the most relevant results.
Likewise, business owners and marketers, in these changing times, have to optimize their websites for voice search and long-tail keywords since voice search is usually longer and more natural.
Your business content should also target generally asked questions of customers so that the search results quickly direct towards your page by placing your web link on the first few pages of the search results.
You can hire writers at Ace Assignment to write cohesive, easy to read, and engaging content for your website thus generating leads for your brand.
3. Use Long-Tail Keywords
Text-based searches use specific keywords and phrases, as we tend to omit any irrelevant and unrelated words resulting in a more particular and prioritized result.
For example, a user might say “where is the nearest shopping mall near me?” as compared to “shopping mall near me”, when approaching a text-based search.
You need to close pay attention and conduct business insights to see the keywords and phrases people use when talking about your business, thus creating your web content based on those very words. Keywords account for 33% of your total business revenue.
By doing this, you increase the chances for your business to rank higher on voice search results.
4. Optimize for Loading Time
Google prefers the website that takes less time to load, the website that loads more quickly automatically makes its place on the first page of the search results.
Since human beings tend to have a short span of attention, a page that loads quickly is more favorable than one that doesn’t. This approach might not directly involve the use of voice search but all in all it has a direct impact on the optimization of your website.
5. Create Mobile-Friendly Content
Our world is revolving around smartphones – a mobile-driven digital world – they have become a necessity in our lives. Voice searches are usually used on mobile-phones thus to get your website optimization, your brand web design should be mobile-friendly.
A website that performs well with mobile phones will automatically garner customer’s attention and responsiveness and is a must for your SEO success.
Mobile phone assistants are popular among all age-groups.
6. Take Advantage of Google My Business Listings
Search engines take into account many things when determining a webpage’s search result position and relevance.
Do you want your customers to find you in a matter of seconds? Do you wish to generate organic traffic for your website?
Then you can use your website’s footer to share your brand information and details in a simple format helping your customers to reach out to you in a few clicks!
Your Business Listings contain details such as name, location, and contact number along with the area code. Business listings assist local brands to improve their rankings for Google voice search results.
This would make it easier for Google to give the number one spot to your local business owing to the essential details provided on your web page.
A budding entrepreneur might face difficulty in making it to the top search engine results due to their limited resources but it can play a decisive role in your SEO brand campaign.
Voice search is the new trend of our online marketing world. A thriving business should optimize its website by adopting SEO strategies to include voice optimization to survive in the sphere of internet marketing.
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