I’m a firm believer in openly sharing my journey in hopes of inspiring and helping others. So, I’m not afraid to tell you that in my first year in business, I made a whopping $1,000. But, I’m also proud to say that three years later, I was grossing six figures and enjoying the perks of being named one of Atlanta’s top wedding planners, among veterans in the industry. It was a wild ride that left me with a fierce passion to share what I learned with other women, thus launching in 13+ cities (some successes, some failures), a wedding planner course program and a list a mile long of ways to generate sales for a small business. Whew! It’s a miracle I survived, seriously, but I’m thankful for the journey and all that I’ve learned through it.
I get a lot of questions about my success and expansion. I’ve also read a LOT about the ways other people have grown their business. And, well, there is one myth I’d love to debunk for the millennial generation. Being authentic is cool, but it won’t necessarily land you that super sweet client you’ve been dreaming of. You know, the one with champagne dreams and a checkbook in hand?
After years in the luxury wedding industry, I can honestly say that professionalism will get you a lot farther with your dream client than your favorite flavor of ice cream or a cute puppy will. Now don’t get me wrong, forming an emotional connection with clients is crucial to a great consultation (see my last Harness post on nailing your next client consultation). In fact, it’s the first thing we do in ours. But, at the end of the day, your client – the one sitting in a cubicle or corner office so that they can afford to pay for your services – doesn’t want to know that you’ve got your toes in the sand for the second time this month and just finished off a bottle of rosé! They want to see that you’re not only really good at (and also passionate about) your job, you’re on top of it, you are a clear communicator and are working hard for your clients.
Now, if your target client is other freelancers or independent business owners, kudos to you! Post away about your last trip to get margaritas at noon on a Monday and we’ll all be jealous over here and ready to snag your next “How to Make It Big Guide”. But for those of you looking to book your next big client, keeping your social media feed more business and less vacation mode will do you more favors than you can imagine. Honest thoughts on this beautiful morning from yours truly!
Author: Sarah Chancey
Author Bio: Most days, you’ll find me steering my business from my home office and taking breaks to chase after my toddler son padding barefoot through the house. I’m a wedding planner, creative industry educator and speaker, design-loving sketch-book aficionado, and mentor to my team. I wholeheartedly believe it’s possible to find a creative career with freedom and flexibility to focus on what’s important: your faith and your family. Serving wedding planners as they build a career they love and learn the ropes of the industry is why I’m in business. This has lead me to launch educational resources for wedding industry creatives that can be found on our website.
Link to social media or website: http://www.chanceycharmweddings.com | Instagram: https://www.instagram.com/chanceycharm