Letting The Instagram Ball Drop

When I finally launched my pastry blog, I was thrilled to share my experiences with others. For years I had dreamed of building an online presence, but didn’t have the confidence to pursue it. Finally, the idea of creating sweet treats, photographing and writing about them was too hard to pass up. Once I began, I was excited to connect with like-minded people and continue my pastry education at home. I was certain I could fit in the time to work on my blog during my childrens’ nap and bedtimes. There are 24 hours in a day, I told myself.

What I didn’t factor in was the perceived importance of social media. Instagram’s rise among visual creatives has become a cornerstone in promoting their work. It connects people who wouldn’t have had the chance to meet otherwise. For this reason, it is a wonderful thing. But Instagram is also a beast. While connecting people, it simultaneously disconnects users to their here and now. It allows people to pass each other on the street without acknowledgment, distracts a mother from the breastfeeding cues of her baby, and creates space between people and nature. There are emerging concerns where the negatives of social media outweigh the benefits.   

The responsibilities of running a blog quickly crept outside of sleeping times. The gold standard in the baking world is to post one photo per day. The expectations of this schedule have led to prominent bloggers/Instagrammers taking an “Insta-hiatus.” Some state a self-imposed time away for exactly one month. Others are more fluid by wishing their followers well until their return. Still others, like myself, reduced the frequency of posting and scrolling. For me, it was a process that began with a summer slowdown and evolved into a new schedule—one that gives me permission to post when I have something important and beautiful to share. A schedule that has opened up for photography, writing, reading and sleeping. It means the ever-popular “being present” in real time. In my life, being present means that I am not thinking about the perfect Instagram post while playing with my kids. It means being able to focus without effort. 

It may seem like letting the Instagram ball drop would have negative effects on a career. A social media hiatus may not be for everyone, but it is worth trying. There are only so many ways to spend your 24 hours.



Author: Shauna Solomon 
Email: lindenandlavender@gmail.com 
Author Bio: Shauna Solomon is a great lakes swimmer who lives in an old house with a young family. She dabbles in a little bit of everything but baking is her passion. She can be found at lindenandlavender.com and sometimes on Instagram @lindenandlavender 
Link to website: http://www.lindenandlavender.com 

by Shauna Solomon

Shauna Solomon is a baker, photographer, writer, great lakes swimmer and above all, mama. She strives to make intentional and environmentally sustainable choices while cultivating beauty everywhere she goes.


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