The millennial generation has been a hot topic for some time now. Whether researchers are examining their fashion and lifestyle choices, or they’re being accused of being entitled, there’s no denying that millennials are under a watchful eye, usually one that scrutinizes them and judges their choices and habits. Well, today we’re here to shatter some myths and shed some positive light on this enormous generation. More to the point, our goal today is to examine the nature of their relationship and attitudes towards skincare and beauty products, and it’s safe to say that other generations can learn a thing or two from these ‘youngsters’ because they don’t just come to play, they own the beauty game.
The Anti-Aging Myth
One of the biggest myths surrounding millennials in terms of beauty habits is that they have a lack of concern regarding skin-aging. This could not be farther from the truth. Unlike the previous generations who take to frantically stocking up on anti-aging creams once wrinkles and fine lines have already reared their ugly heads, the millennials are actually taking a cleverer road. Instead of treating signs of aging once they’re already present, members of this generation are playing it smart and focusing on prevention. That’s why one of their favorite products are moisturizers with a high SPF, and they’re not settling for anything less than SPF 30. They also turn to dermal fillers, peels and laser treatments because they are aware of the fact that it’s better to be safe than sorry.
Multitasking Above All
As a generation who is not only all about innovation but also originality and practicality, millennials refuse to follow trends, they set them. One great example of their innovative spirit is the phenomenon of multitasking, which was brought to life by millennial women. These gals appreciate multitasking products above all. One product that can serve as a bronzer, eye shadow, and highlighter – what’s not to love about that? Not only are these multipurpose products easy on the wallet, but they’re also great time-savers that make getting all dolled up a whole lot easier.
Value for Money
While often being accused of being frivolous spenders, millennials are actually quite savvy when it comes to shopping. They read reviews, look for discounts and great value for money. They won’t waste their disposable income on pricey high-end makeup and skincare products if there’s an amazing drugstore dupe or alternative that delivers the same results at a fraction of the price. The additional incentive that drives this generation towards drugstore solutions is the fact that it provides financial wiggle room to experiment and try on different products by different brands, and not be tied down and committed to just one.
Instead of concealing flaws, the young gals of today are all about great skincare that will give them a complexion that has nothing to hide. This is why they invest their money in great toners, cleansers, moisturizers and take their time to complete an extensive, multi-step skin routine that leaves their skin ready for the minimal amount of makeup. With skin that’s as protected from the harms of sun exposure as it can possibly be, blemish free, prepped and primed, the selfie generation is all about that natural glowing and Insta-worthy skin. That’s why cakey, high-coverage foundations are often kicked to the curb and BB creams and tinted moisturizers take the lead. These are the products that provide more a more natural look, and the young gals of today are all about natural beauty.
Eco-Friendly is the New Black
If presented with the opportunity, 49% of Millennial women will always go for natural or organic beauty products. That could explain why the increasing popularity and a spike in sales of natural and organic skincare and makeup products. Whether a renowned or brand new indie names are in question, millennial girls seem to be putting their skin in the hands of nature, or at least natural cosmetics. The trend comes as a result of the growing awareness on environmental issues, an awareness that the millennial generations possesses in higher quantities in comparison to previous generations. In addition to wanting their products to be environment and animal-friendly, they also want to be able to make sense of the ingredient list before purchasing a product. The goal is to ensure the skin is safe from potentially harmful chemicals, and that’s why natural products are the clear choice for them.
Author Bio: Mia Taylor is a fashion and beauty enthusiast from Sydney and writer for www.highstylife.com. She loves writing about her life experiences. Traveling and enjoying other cultures and their food with her husband is a big part of her life. She is always on a lookout for new trends in fashion and beauty, and considers herself an expert when it comes to lifestyle tips.
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