How My Terrible Boss Fueled Me Into Launching My Brand


I’ve always dreamed of working for myself. I didn’t know what that meant though or what my life would look like. Would it feel easy? Fun? Inspiring? But coming from a degree in dance didn’t position me well for starting my own business. Yes, I had a business mind, but I certainly didn’t have the tools or breadth of understanding to know what it meant to even begin.

At the time, a wonderful boss and mentor of mine told me that I wasn’t living up to my potential. “Really?!”. I was not insulted, but curious because I had already started to fall in love with branding. I’ve always been curious by nature. So over coffee that day, I listened and asked her what she thought I needed to do. “Go back to school. You’re young. Learn more” she said. So, one year later, I enrolled at BCIT where I doubled in Marketing Communications and Public Relations programs. Going back was different than my first go around in post-secondary. Man, was I passionate. I’ve always been an average student, so you can imagine my surprise by my daily drive and finally completing both programs with distinction. Did I feel as though I was on the right path? You betcha.

Like most students when they finish school, I had stars in my eyes and felt like I could do anything I set my mind to. I was lucky in finding a job at the time that seemed like a dream. “Seemed” being the operative word, here. After just a couple of short months, it went downhill. My boss was a bully, singled me out and put me down in front of my colleagues. He’d make comments such as “you’re not passionate enough!”. Passionate? How would he know when this was only our very first meeting while working there? He knew nothing about my drive and loyalty I have to those who treat me with respect in the workplace.

I thoroughly analyzed this relationship and realized that we were like oil and water and it wouldn’t work. So I leaped. I had always dreamed of working for myself. It’s been just over a year and so much has even changed since day 1. My business objectives have shifted at least 3 times, and I have never felt more stable. It has opened up doors to not only managing companies’ digital marketing in various industries, but has allowed me to build a passion project in interviewing entrepreneurs. Remember how I said that I’m always curious? Oh yes. Put beautiful branding and cool people together and bam! I’ll be ready to ask many questions surrounding how they do it and what drives them.

Will I always work for myself? I plan to yes, but who knows. But I couldn’t be more thankful for that terrible boss since the situation quickly propelled me into the entrepreneurial life. And since then, almost every day, I honestly hear his voice and I quickly say to myself “I’ll show you passion” and keep hustling.


Author: Kelsey Jorssen
Email: hello@jorssenmarketing.com
Author Bio: Kelsey Jorssen lives in Vancouver, British Columbia where she runs her social media company, Jorssen Marketing. If not running her brand, you’ll find her teaching yoga and checking out the craft food and beer industry.
Link to social media or website: http://www.jorssenmarketing.com/storytime


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3 responses to “How My Terrible Boss Fueled Me Into Launching My Brand

  1. Loved this article! I can definitely relate to your story. Inspiring to see you that you turned that negative situation into a positive one!

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