fbpx
Business

5 Reasons It’s Best to Avoid Doing Your Own SEO

Today, every business needs good SEO to stand out and make sure that they can be found online. However, for business owners on a budget who want to do as much as they can themselves, trying to do SEO all by yourself can be a costlier mistake than you might realise. SEO is a highly specialised field and unlike some areas of business, it’s important to get it right. Otherwise, you may end up pouring hours of blood, sweat and tears into attempting to optimise your website on your own and still feel like you are getting nowhere.

While there are plenty of areas of business that you can do by yourself and succeed, SEO is not usually one of them if you don’t have the expertise. Here’s why you should forget about wearing all the hats and outsource your SEO to a professional.

Save Money

Doing it all yourself saves money, right? If you don’t hire a professional and take on all that work on your own, you won’t have to pay the fees. It might make sense in the short-term, but in reality, trying to do your own SEO can end up costing you more than it would for you to hand it over to an agency. This is because there’s just too much room for mistakes. Unless you’re an SEO master (in which case, go ahead and do your own), trying to do it all by yourself can cost you a lot more. You’ll end up spending time that could be spent making more money trying to learn SEO instead. It’s not really worth it when you think about it that way.

Make Money

Every business wants to make more money. But when you try to do your own SEO as an amateur, you could end up sabotaging your profitability. Imagine pouring all that blood, sweat and tears into doing your own SEO and still barely scraping the second page of Google. You’d be devastated! Working with a reputable, trustworthy SEO agency like PWD means that you can trust the work is being handled by professionals who know what they’re doing when it comes to improving your visibility. Check out the PWD website at PWD.com for SEO Perth based services – along with search engine optimisation, they also offer web design and development, mobile optimisation, domain names, branding and much more to give your online presence the cutting edge.

You Get More for Your Money

Working with an SEO company usually means that you can get much more than just ranking better for certain keywords. When it comes to value for money, many SEO agencies offer a huge range of professional services that you can take advantage of to take some of the pressure off and free up your time so that you can make sure it is better spent on growing and nurturing your business. Don’t waste time learning how to design your own website, figure out your brand voice and write your own content – a good SEO company will have a team of professionals on hand to take all that over for you. And, it’s definitely money worth spent.

Be Competitive

Whatever kind of business you are running, working with an SEO agency can help you become more competitive and get that edge over the other businesses in your industry. This is especially true if you’re in a small business industry where most of your competitors have taken the DIY route; a professional SEO agency will have no problem beating your competition at all. If you want to get competitive quickly, doing everything yourself is not going to get you there any time soon. Working with a professional SEO agency will boost your visibility, get you out there in front of your audience and make sure that your brand is giving off trustworthy vibes from the get-go.

Valuable Advice

Many business owners mistakenly believe that working with an SEO company means handing over control, but that’s not always the case. Of course, if you’d just like to forget about SEO and give it to someone else you can, by all means, do that too. But, if you’d prefer to continue being in control of your online presence and making sure that your input and preferences are listened to, any good SEO company will be happy to work with you in that way. And they can provide you with some very valuable advice on what you can do in the meantime to improve your visibility even further, if you’d like to continue working on your SEO by yourself with their support.

When it comes to search engine optimisation, one of the biggest mistakes that many new business owners make is trying to do it all themselves. Small business owners tend to wear many different hats, but wearing the SEO hat isn’t always a wise idea

Comment
by Harness Editor

Harness believes that freedom of expression equals female empowerment. The truth? We’re a badass authentic community of fierce women, and we exist to help your voice be heard. Harness is here to be your safe haven. A place to shed the competition, the insecurities. This is a place to rise by lifting others. This is who we are.


Website

More From Business

How to Optimize Your Website for Voice Search

by Gloria Kopp

5 Ways to Grow Your Capital

by Harness Editor

How to Manage the Finances of a Small Charity

by Harness Editor

Creativity & Success

by Lisbeth Cherrington

Leave a Reply

Your email address will not be published. Required fields are marked *