Jazmine Valencia’s Journey in the Music Industry

In the dynamic and often challenging world of the music industry, Jazmine Valencia has carved out a remarkable path, transforming obstacles into opportunities. As the founder of JV Agency, Jazmine’s journey is a testament to resilience, authenticity, and innovation. Overcoming the hurdles of a male-dominated field, she has built a successful agency that champions diversity and empowers artists to achieve their dreams. Her story is not only inspirational but also a beacon of hope for women aspiring to break into the industry and create their own ventures. Join us as Jazmine shares her insights, experiences, and the driving forces behind her remarkable career.

Can you share more about your journey in a male-dominated industry and how it led to the creation of JV Agency?

Absolutely, I’d be happy to share my journey. Breaking into the music industry, which is often male-dominated, has been both challenging and rewarding. When I first started, I faced a lot of skepticism and had to work extra hard to prove my expertise and earn respect. There were moments when I felt overlooked or underestimated, but those experiences only fueled my determination to succeed.

Early on, I realized the importance of building a strong network and seeking out mentors who could provide guidance and support. I also made it a point to stay updated with the latest trends and technologies in music and in marketing, which helped me bring fresh and innovative ideas to the table. Over time, my dedication paid off, and I began to carve out a reputation for delivering results and helping artists achieve their goals.

The idea for JV Agency came about because I saw a gap in the market. There were plenty of agencies, but very few that truly understood the unique challenges and opportunities in the music industry, especially from a marketing perspective. I wanted to create an agency that not only provided top-notch marketing services but also offered personalized support tailored to each artist’s needs. 

Founding JV Agency was a way for me to combine my passion for music with my expertise in marketing, all while fostering an inclusive environment where diverse voices are valued and heard. Our team is a mix of talented individuals from various backgrounds, and I believe this diversity is one of our biggest strengths. It allows us to approach challenges creatively and come up with innovative solutions that resonate with a wide audience.

In essence, my journey has been about turning obstacles into opportunities and using my experiences to build something meaningful. JV Agency is the result of that journey, and I’m incredibly proud of what we’ve achieved and excited for what’s to come.

 How did you stay motivated during times of difficulty or setbacks?

Staying motivated during difficult times and setbacks can be tough, but I’ve found a few strategies that really help. Firstly, I always keep my end goals in mind. Having a clear vision of what I want to achieve with my career and JV Agency helps me stay focused and driven, even when things get challenging.

Another key factor is surrounding myself with a supportive network. My friends, family, and colleagues have been incredible sources of encouragement and advice. They remind me of my strengths and the progress I’ve made, which helps me push through tough times.

I also make it a point to learn from every setback. Instead of seeing them as failures, I view them as opportunities to grow and improve. This mindset shift helps me stay resilient and optimistic. For example, if a campaign doesn’t perform as well as expected, I analyze what went wrong, gather feedback, and use that knowledge to do better next time.

Additionally, self-care is crucial. Taking breaks, exercising, and engaging in hobbies I love helps me recharge and maintain a positive outlook. It’s easy to burn out if you’re constantly working, so I make sure to balance my professional and personal life.

Lastly, celebrating small wins keeps me motivated. Acknowledging the progress I’ve made, no matter how minor it may seem, gives me the boost I need to keep going. Every step forward, even if it’s tiny, brings me closer to my ultimate goals.

What advice would you give to women looking to break into similar industries or start their own ventures?

Persevere and stay focused. Your journey can inspire others. Keep pushing forward!

How do you prioritize self-care and work-life balance while managing a successful agency?

Having a work-life balance is definitely a priority for me and my team, 
Prioritizing self-care and work-life balance is crucial, especially when managing a successful agency.

Here’s how I do it:

1. **Set Boundaries:** I establish clear boundaries between work and personal time. This includes setting specific work hours and sticking to them as much as possible.

2. **Delegate:** Trusting my team and delegating tasks effectively allows me to focus on high-priority tasks without getting overwhelmed.

3. **Schedule Downtime:** I make sure to schedule regular breaks and time off to recharge. This includes daily breaks, weekends, and longer vacations.

4. **Stay Organized:** Using tools like calendars and to-do lists helps me stay on top of tasks and reduces stress. It also ensures I allocate time for both work and personal activities.

5. **Exercise and Hobbies:** Regular exercise and engaging in hobbies I love help me unwind and maintain a positive mindset.

Balancing self-care with running an agency is all about creating routines that sustain both my professional and personal well-being. It’s an ongoing process, but it’s essential for long-term success and happiness.

What future goals or aspirations do you have for JV Agency?

As we are getting close to celebrate our Ten Year Anniversary,  I have several exciting goals and aspirations for the future of JV Agency: 

1. **Expand Our Reach:** I aim to grow our client base both nationally and internationally, helping more artists achieve their dreams.

2. **Innovative Services:** Continuously innovate our marketing strategies and services to stay ahead of industry trends and offer cutting-edge solutions.

3. **Empower More Artists:** Develop programs and workshops that empower emerging artists with the knowledge and tools they need to succeed independently.

4. **Diversity and Inclusion:** Foster an even more diverse and inclusive team to bring a variety of perspectives and creativity to our work.

5. **Sustainability Initiatives:** Implement sustainable practices within the agency and support artists who prioritize environmental consciousness in their work.

6. **Community Engagement:** Increase our involvement in community projects and partnerships that support local talent and the broader music community.

Ultimately, I envision JV Agency as a leader in the music marketing industry, known for our innovation, inclusivity, and dedication to artist success. I’m excited about the journey ahead and the impact we can make.

How do you think the industry landscape is evolving for women, and what changes would you like to see?

The industry landscape for women is evolving positively, but there’s still a lot of work to be done. We’re seeing more women in leadership roles, greater recognition of female talent, and a push for inclusivity and diversity. However, challenges like gender bias and unequal opportunities persist.

I’d like to see:

1. **Equal Opportunities:** More initiatives to ensure women have equal access to opportunities, mentorship, and career advancement.

2. **Support Networks:** Stronger support networks and communities for women in the industry to share experiences, advice, and support.

3. **Pay Equity:** Continued efforts to close the gender pay gap and ensure women are compensated fairly for their work.

4. **Representation:** Increased representation of women in all aspects of the industry, from executive roles to creative positions.

5. **Work-Life Balance:** More policies that support work-life balance, such as flexible working hours and parental leave.

By addressing these areas, we can create a more equitable and inclusive industry where women can thrive and lead.

Lastly, what motto or mantra do you live by that has helped guide your professional journey?

The motto I live by is: “Stay resilient, stay authentic.” This has guided my professional journey by reminding me to persevere through challenges and remain true to my values and vision. Resilience helps me navigate setbacks, while authenticity ensures I build genuine connections and stay aligned with my goals. This combination has been key to my success and fulfillment in the industry.


by Harness Editor

Harness believes that freedom of expression equals female empowerment. The truth? We’re a badass authentic community of fierce women, and we exist to help your voice be heard. Harness is here to be your safe haven. A place to shed the competition, the insecurities. This is a place to rise by lifting others. This is who we are.


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