Real Stories

The Creative Mind of Andrea Serrano Villaverde

Andrea Serrano Villaverde’s upbringing in a cloudy region taught her to find the bright side of things, which has been a significant asset throughout her career. Her French mother’s saying “impossible n’est pas français”(impossible is not French) has stayed with Andrea and gave her an early aptitude for creative problem-solving.

In the final stretch of high school, Andrea Serrano Villaverde decided to change her career path after watching a video on the internet titled “The Power of Words” from Purple Feather. She realized that the way a message is conveyed can have a profound impact on people’s lives.

As an Art Director, Andrea has a unique perspective on the creative process, believing that conventional boundaries must be broken to create something new. This unconventional approach has led to a successful career working with major brands such as Coca-Cola, American Express, and Mercedes-Benz, among others, at top-level agencies like MRM, Ogilvy, or Publicis. Additionally, she has had the privilege of participating in award-winning campaigns and serving as a jury member at international advertising festivals around the globe.

She is a high-energy individual who juggles multiple projects and clients simultaneously, thriving under pressure to deliver high-quality work on time. She prioritizes staying curious and open-minded, seeking new ideas and perspectives to inform her work. Collaboration and communication are key to her process, ensuring that everyone is aligned and working towards the same goal.

Looking to the future, Andrea eagerly looks forward to connecting with other professionals in the advertising industry, learning from their experiences, and collaborating to push the boundaries of what is possible. She hopes to make a positive impact on the world, inspiring others to think creatively and pursue their goals with enthusiasm and drive.

Definitely, Andrea Serrano Villaverde is a talented Art Director whose creative approach has made her a force to be reckoned with in the advertising industry.


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